Digital Marketing Specialist

Company Overview

RJ specializes in high-performance bath linens and accessories, blending elegant design with everyday usability. Their product line features well-crafted robes and towels designed for quick drying, excellent absorbency, and long-lasting quality. RJ's vision is to enhance everyday experiences by delivering a hotel-quality feel both at home and while traveling, focusing on innovative and comfortable premium home textiles.

Role Overview

We are looking for a full-time, on-site Digital Marketing Specialist based in Riyadh, Saudi Arabia. This position involves planning, implementing, and refining digital marketing strategies across social networks, email campaigns, and other online platforms. Key responsibilities include managing social media accounts, generating and scheduling engaging content, tracking campaign performance, and scrutinizing web data to enhance marketing effectiveness. The role requires close collaboration with creative and product teams to manage online promotions and maintain consistent brand messaging across all digital channels. Staying ahead of digital marketing trends and competitive activity to propose new growth strategies is also essential.

Key Responsibilities

• Coordinate and manage digital campaigns across social media and email channels.
• Create, schedule, and monitor content for various digital platforms.
• Analyze campaign metrics and web analytics to identify opportunities for improvement.
• Collaborate with creative and product teams to align marketing efforts and promotions.
• Ensure consistent brand presentation throughout all digital touchpoints.
• Stay updated on latest digital marketing trends and competitive movements.
• Recommend and implement new initiatives supporting the company’s growth targets.

Required Qualifications and Skills

• Demonstrated expertise in Social Media and Online marketing to effectively build and expand RJ’s digital footprint.
• Experience planning and optimizing digital marketing campaigns across several channels.
• Proficiency in Web Analytics to measure, interpret, and report on marketing performance.
• Strong communication skills for collaborative teamwork and content development.
• Background in e-commerce, retail, or consumer goods marketing advantageous.
• Familiarity with major social media platforms, email marketing software, and basic SEO principles preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent experience.
• Ability and availability to work on-site in Riyadh and handle multiple concurrent projects in a dynamic, design-centric environment.