Digital Marketing Manager

About the Role

We seek an imaginative and results-oriented Digital Marketing Executive responsible for managing and refining paid advertising campaigns, producing compelling content, and contributing to overall digital marketing strategies. Candidates must be proficient in Instagram and Meta advertising platforms and possess strong design skills with Canva.

Key Responsibilities

• Design, execute, and enhance advertising campaigns on Instagram and Meta platforms to generate leads, boost engagement, and increase brand recognition.
• Create eye-catching visuals, banners, and social media content using Canva tool.
• Develop and implement digital marketing approaches across various social networks.
• Track and analyze campaign performance, delivering regular insights and recommendations for improvement.
• Assist in preparing social media content calendars and oversee brand presence on social channels.
• Keep abreast of the newest developments, technologies, and effective practices in digital marketing.
• Collaborate with teams across content, sales, and design to achieve marketing objectives.

Qualifications and Skills

• Minimum of one year practical experience in digital marketing focusing on Meta (Facebook & Instagram) advertisement management.
• Deep knowledge of advertisement metrics, audience targeting, retargeting strategies, and campaign goals.
• Excellent proficiency in Canva with solid aesthetic judgement and ability to produce polished, professional designs.
• Fundamental skills in using analytics platforms such as Meta Ads Manager and Instagram Insights.
• Strong communication abilities along with meticulous attention to detail.
• Capability to work autonomously and collaboratively within a team.

Additional Attributes (Advantageous)

• Familiarity with Google Ads or alternative advertising networks.
• Experience in video editing or short-form content creation.
• Understanding of marketing funnels and segmentation of target audiences.