Digital Marketing Manager

About Ingeniworx Business Solutions

Ingeniworx Business Solutions specializes in IT staffing, recruitment, and consulting services, offering staff augmentation, contract hiring, permanent placements, and managed services for clients domestically and internationally. With expertise spanning cloud computing, data engineering, application development, DevOps, cybersecurity, ERP, CRM, and enterprise technologies, Ingeniworx supports startups and enterprises alike with flexible staffing engagements and consulting initiatives.

Operating from Pune and Kolkata, Ingeniworx focuses on quality hiring, technical excellence, and long-term partnerships, delivering digital transformation, cloud engineering, AI, automation, and data analytics projects alongside recruitment.

Position Summary

The Digital Marketing Manager will lead strategic and hands-on digital growth activities, including modernizing websites, SEO, lead generation, brand positioning, and marketing analytics across multiple brands. This role demands a blend of strategic oversight and direct involvement in campaign and website execution to drive measurable growth and improve digital presence.

Primary Responsibilities

• Formulate annual marketing strategies and quarterly growth plans aligned with company goals.
• Set marketing KPIs and develop performance dashboards for regular review.
• Lead comprehensive website modernization including redesigns, UX/UI upgrades, conversion optimization, landing page creation, mobile performance, and technical SEO.
• Develop and manage SEO efforts focused on keyword strategy, content planning, backlink campaigns, competitor analysis, enhanced rankings, organic traffic growth, and search visibility.
• Drive lead generation initiatives to increase qualified inquiries, optimize conversion rates, and support business development.
• Oversee content marketing efforts like blog posts, case studies, whitepapers, industry reports, client stories, and newsletters.
• Manage social media presence across LinkedIn, Facebook, Instagram, YouTube, and Twitter emphasizing employer branding, thought leadership, brand awareness, and industry positioning.
• Create and maintain marketing analytics dashboards, KPI scorecards, and campaign performance reports with monthly and quarterly executive updates.
• Lead and mentor a marketing team including associates, focusing on goal setting, coaching, performance management, project prioritization, and resource distribution.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or IT; Master's preferred but not mandatory.
• 7 to 10+ years of digital marketing experience including at least 3 years managing teams.
• Proven experience handling multiple websites, SEO strategies, website redesigns, lead generation, and marketing analytics.
• Experience in B2B marketing, preferably within staffing or technology consulting sectors.
• Proficiency with platforms like WordPress and Elementor for website management.
• Expertise in SEO tools such as SEMrush, Ahrefs, Surfer SEO, and Google Search Console.
• Competence in analytics tools including Google Analytics 4, Google Tag Manager, Microsoft Clarity, and Looker Studio.
• Familiarity with marketing platforms including HubSpot, Mailchimp, LinkedIn Campaign Manager, and Google Ads.
• Use of AI content and design tools like ChatGPT, Claude, Perplexity, Canva, and Adobe Creative Suite.
• Strong leadership, strategic thinking, project management, communication, problem solving, data-driven decision making, creativity, and attention to detail.