Digital Marketing Manager

Job Overview

Axe Consultancy and Security Services LLC, a Chicago-headquartered technology firm specializing in IT consulting and secure data storage for leading fintech firms, seeks a Digital Marketing Manager based in Dehradun. This role requires directing all facets of digital marketing initiatives to support brand and business objectives.

Key Responsibilities

• Devise and roll out extensive digital marketing strategies aligned with corporate goals.
• Oversee the planning, implementation, and management of digital campaigns across diverse online platforms.
• Administer and refine paid advertising efforts including Google Ads and Meta Ads to maximize effectiveness.
• Continuously track metrics such as budget adherence, ROI, conversions, and other performance indicators.
• Formulate and execute SEO tactics aimed at enhancing website visibility, organic search traffic, and SERP rankings.
• Perform thorough keyword research, competitor benchmarking, and market analysis to uncover growth prospects.
• Lead social media marketing initiatives spanning Instagram, Facebook, LinkedIn, and YouTube.
• Collaborate with content and creative teams to produce compelling ad creatives, social media posts, landing pages, and promotional campaigns.
• Implement email and WhatsApp marketing campaigns as needed to engage audiences.
• Use analytic tools such as Google Analytics and Google Search Console to monitor website traffic, user engagement, lead generation, and sales conversions.
• Generate regular reports with actionable insights derived from campaign data.
• Conduct A/B testing on ads, creatives, and landing pages to increase campaign performance.
• Stay informed about the latest digital marketing trends, technologies, platforms, and emerging opportunities.
• Manage and grow the digital footprint of brands across relevant channels.
• Coordinate closely with e-commerce, sales, branding, content, and operations teams to meet business targets.
• Oversee digital marketing budgets ensuring optimal utilization of marketing expenditures.
• Discover and implement new channels and strategies for customer acquisition and business expansion.
• Keep abreast of updates in Google algorithms, advertising platforms, social media trends, and marketing best practices.
• Lead and mentor the digital marketing team, delegating assignments, monitoring progress, and ensuring timely delivery.
• Assume full responsibility for the overall performance of digital marketing efforts and optimize strategies based on outcomes.

Candidate Requirements

• Applicants must have at least one year of professional experience in digital marketing.
• Candidates should be residents of Dehradun.

Additional Information

• Annual salary ranges from ₹400,000 to ₹600,000.
• Position includes informal dress code as a perk.
• Immediate joining is preferred.
• Application deadline is October 24, 2026.