Digital Marketing Manager

About Procucev and QUA AI

Procucev operates QUA AI, a B2B procurement platform boasting over 1,800 registered buyers and 45,000 vetted suppliers. The platform simplifies procurement by transforming buyer requirements into structured RFQs through AI, delivering quotes within 24 hours, accompanied by options for purchasing or clearing available stock. Additionally, Enterprise QUA AI offers a private engine tailored for large organizations, enabling vendor panel management, approvals, and automated purchase orders.

Role Overview

This position entails full ownership of demand generation for both buyers initiating RFQs and sellers subscribing to respond. You will be directly accountable for driving qualified RFQs and seller subscriptions rather than mere impression counts.

Key Responsibilities

• Manage the entire buyer funnel, including paid search, social channels, SEO, content, LinkedIn, and email marketing from initial interaction through to RFQ submission.
• Execute large-scale multichannel outreach across approximately 900,000 contacts via email sequences (using Apollo.io), SMS/RCS/WhatsApp (via ICS), LinkedIn with precise segmentation, deliverability management, and clear attribution.
• Develop and implement seller acquisition strategies including campaigns, subscription renewals, credit-depletion notifications, and win-back initiatives.
• Create and oversee marketing copy with a consultative, peer-level tone targeted at procurement professionals; focus on insightful messaging over generic content.
• Lead SEO strategy and content production, encompassing category pages, procurement-related content, case studies, and high-conversion landing pages.
• Drive Enterprise QUA AI marketing campaigns directed at CPOs, procurement heads, finance executives, and support consultant and CA referral channels.
• Maintain weekly marketing performance dashboards tracking spend, cost per lead, cost per RFQ, seller customer acquisition cost, and channel payback.
• Supervise agencies, freelancers, and campaign interns, including managing schedules and ensuring quality standards.
• Operate marketing automation and workflow tools (e.g., n8n) to automate campaigns, enrichment processes, and follow-up activities.
• Oversee brand presence across website, LinkedIn, and collateral materials, including investor and enterprise communications.

Candidate Requirements

• Between 1 to 7 years of experience in digital marketing with proven ownership of B2B demand generation, preferably in marketplace, SaaS, manufacturing, or industrial B2B domains.
• Solid expertise in performance marketing platforms such as Google Ads, Meta, and LinkedIn Ads with accountability for budgets and demonstrable outcomes.
• Strong foundation in SEO and content management ability including briefing, editing, and rewriting skills.
• Hands-on experience with marketing automation and CRM/sequencing platforms like Apollo, HubSpot, Zoho, n8n, or similar.
• Excellent written English with the ability to distinguish and create engaging, sharp copy.
• Analytical proficiency with GA4, Google Search Console, and dashboard tools; comfort in defending metrics during reviews.
• A proactive self-starter mindset capable of building marketing functions from the ground up.

Preferred Qualifications

• Exposure to procurement, supply chain, or industrial buying processes.
• Familiarity with WhatsApp Business API, RCS, or SMS campaign platforms.
• Experience in account-based marketing (ABM) supporting enterprise sales.
• Comfort using AI tools for content creation, research, and workflow automation.

Success Indicators

• In the first month, complete a channel audit with fixed tracking and attribution, establishing baseline costs per lead and RFQ.
• By 90 days, develop a repeatable buyer acquisition system contributing reliably to RFQ targets, activate seller subscription campaigns, and maintain weekly marketing dashboards.
• Within six months, establish a predictable sales pipeline for core product lines managed at an effective acquisition cost.

Compensation

The monthly remuneration ranges from ₹10,000 to ₹50,000.

Application Details

Candidates interested in applying should submit their CV along with two marketing campaign case studies (including measurable results) to the provided contact email.