Digital Marketing Manager

About Edwisely

Founded in 2017, Edwisely is a trailblazing AI-powered software company focused on revolutionizing the educational experience within the Indian engineering sector. We develop advanced personalized learning platforms utilizing AI to accelerate and enhance student outcomes. Our team unites exceptional talent from premier institutions, driven to innovate education through technology, quality products, and a dedication to shaping the future of engineering education in India.

Responsibilities

• Plan and execute comprehensive digital marketing initiatives to expand online visibility and boost customer acquisition across paid and organic channels.
• Develop, manage, and optimize high-impact paid media campaigns using Meta Ads Manager and Google Ads, conducting systematic A/B testing on creatives, copy, targeting, and landing pages to minimize CAC and maximize ROAS.
• Effectively allocate and oversee advertising budgets, adjusting spend dynamically based on real-time metrics.
• Lead technical SEO strategies including on-page and off-page optimization, performing keyword research, site audits, and competitive analysis to enhance organic traffic and search rankings.
• Maintain and optimize company websites ensuring seamless UX/UI, rapid load times, mobile responsiveness, and improved conversion rates.
• Design and implement organic social media strategies across platforms such as Instagram, Facebook, LinkedIn, and YouTube, working alongside creative teams to produce brand-consistent content.
• Monitor social media trends, community engagement, and brand mentions to elevate audience interaction and brand authority.
• Track and analyze campaign performance using Google Analytics 4, Looker Studio, and platform dashboards, setting KPIs and delivering actionable reports and forecasts to leadership.
• Configure tracking tools, pixels, and attribution models to accurately monitor conversion funnels.
• Collaborate cross-functionally with design, copywriting, sales teams, and manage relationships with vendors and media partners.

Key Qualifications & Requirements

• 4 to 6 years of demonstrable experience in digital or performance marketing roles with responsibility for end-to-end digital campaign management.
• Proficient in managing paid advertising campaigns on Meta Ads Manager and Google Ads, with expertise in audience targeting frameworks.
• In-depth knowledge of SEO tools such as Ahrefs, SEMrush, Google Search Console, and Screaming Frog, with a strong understanding of modern SEO ranking factors.
• Skilled in analytics platforms including Google Analytics 4 and Google Tag Manager for setting up conversion tracking and data visualization.
• Hands-on experience with content management systems like WordPress, Shopify, or Webflow, combined with basic HTML/CSS skills for website content edits.
• Strong abilities in copy editing, visual storytelling, and developing brand strategies.
• Hold a bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.

Preferred Certifications

• Google Ads Certifications covering Search, Display, and Video advertising.
• Google Analytics 4 Certification.
• Meta Certified Digital Marketing Associate or certifications in Media Planning/Buying.