Digital Marketing Manager

About the Role

We are looking for a Performance Marketing Manager experienced in Google Ads, PPC, conversion optimization, and lead generation. The focus is on producing qualified business leads rather than just increasing traffic. You will oversee planning, launching, managing, and refining campaigns that drive revenue growth.

Key Duties

• Design, implement, and optimize Google Search campaigns.
• Perform targeted keyword research emphasizing commercial intent.
• Create campaign structures that enhance lead generation efficiency.
• Develop persuasive ad copy and extensions.
• Continuously monitor search terms to improve targeting.
• Enhance campaign Quality Scores and performance.
• Manage bidding approaches and budget distribution.
• Handle end-to-end PPC campaigns focused on obtaining leads.
• Plan and execute remarketing and retargeting tactics.
• Find opportunities to expand successful campaigns.
• Test various audience segments, ad formats, and strategies.
• Analyze landing pages and conversion funnels to boost rates.
• Implement A/B testing for landing pages, messaging, and CTAs.
• Improve lead quality and lower cost per acquisition.
• Set up precise conversion tracking and monitor performance metrics such as CPL, CPA, conversion rate, lead quality, and ROAS using Google Ads, Analytics, and Tag Manager.
• Prepare regular performance reports with actionable insights.
• Identify growth possibilities pertaining to paid channels and align marketing strategies with business goals, focusing on sectors like construction, commercial real estate, property management, industrial facilities, truck yards, warehouses, and manufacturing.

Required Skills and Experience

• At least three years managing Google Ads campaigns hands-on.
• Demonstrated success in generating qualified B2B leads.
• Strong knowledge of Google Search Ads, PPC management, keyword research, conversion tracking, Google Analytics, Google Tag Manager, and landing page optimization.
• Experience in managing advertising budgets.
• Excellent analytical and reporting capabilities.
• Proactive in recognizing and solving performance barriers independently.
• Effective written communication and skill in crafting ad copy.