Digital Marketing Manager

Role Summary

We are seeking a skilled Digital Marketing Manager to join an expanding international telecommunications company located in Kampala. The role focuses on crafting and implementing digital strategies that enhance customer acquisition, increase SIM/eSIM sales, boost digital revenue, and improve engagement and retention across various global markets. This position emphasizes commercial digital marketing rather than solely brand or social media activities.

Key Responsibilities

• Devise and implement the digital marketing plan tailored for diverse international telecom markets, aligning with commercial and subscriber growth goals.
• Adjust strategies to fit different countries, customer segments, and competitive scenarios while maintaining consistent brand messaging.
• Facilitate entry into new markets and support the launch of new mobile products and services.
• Drive customer acquisition across prepaid, postpaid, SIM-only, and eSIM offerings, managing the full digital funnel from awareness to activation.
• Lead paid digital campaigns across platforms such as Google Ads, Meta, TikTok, YouTube, and programmatic advertising, including influencer and affiliate marketing.
• Oversee significant digital marketing budgets, optimizing spending to improve key metrics like CAC, CPA, ROAS, and conversion rates.
• Implement A/B testing on creatives and digital touchpoints to increase efficiency and conversion.
• Enhance e-commerce activities by improving user experiences on websites, apps, and digital sales channels, focusing on digital KYC, payment, and activation processes.
• Build data-driven CRM strategies using multiple channels like email, SMS, WhatsApp, push notifications, and in-app messages to enhance customer lifecycle management, upselling, cross-selling, retention, and reactivation.
• Maintain and report on digital marketing performance dashboards, tracking KPIs such as new subscribers, digital sales, CAC, CPA, ROAS, conversion rates, cost per lead, ARPU, customer lifetime value, retention, and churn.
• Manage international digital campaigns ensuring cultural and commercial relevance, benchmark performances, and share best practices across countries.

Candidate Profile

• A minimum of 5 to 8 years of relevant experience in digital marketing, performance marketing, growth marketing, or digital customer acquisition.
• Preferably with a background in telecommunications, MNO, MVNO, mobile, or eSIM businesses.
• Proven multi-country or international marketing experience with track record in achieving substantial B2C customer acquisition.
• Strong commercial insight into how digital marketing drives subscriber and revenue growth.
• Experienced in budget management for paid media campaigns.
• Solid understanding of performance marketing metrics, attribution, and digital conversion optimization.
• Proficient in platforms such as Google Ads, Meta, TikTok, GA4, and other major digital environments.
• Excellent analytical skills and data-oriented mindset.
• Holder of a bachelor’s degree in Marketing, Business, Digital Marketing, or related discipline.