Digital Marketing Manager

Overview

Mobistar seeks a seasoned Performance Marketing expert to lead and expand Meta Ads campaigns, specifically for Mobisell, targeting optimal lead generation at cost-effective rates.

Key Responsibilities

• Strategize, implement, and grow advertising efforts on Facebook and Instagram platforms.
• Achieve a high volume of quality leads at a cost-per-lead that supports profitability.
• Refine campaigns using metrics beyond lead count, focusing on lead quality and successful pickup scheduling and completion.
• Oversee the integration and management of Meta Pixel, Conversion API, and conversion event tracking.
• Conduct continuous testing of audience segments, creative content, ad copy, and campaign structures.
• Analyze and enhance campaign metrics including cost-per-lead, conversion rates, and pickup completion rates.
• Develop and maintain retargeting strategies alongside lookalike audience management.
• Monitor the entire customer journey funnel from ad engagement through lead generation, OTP verification, pickup scheduling, to completed pickup.
• Generate detailed daily and weekly performance analytics to inform strategic decisions.
• Expand successful campaigns while sustaining lead quality and cost efficiency.

Candidate Requirements

• Between two and five years of practical experience in Meta Ads or performance marketing roles.
• Demonstrated expertise in lead generation and optimizing conversions.
• Track record of managing substantial advertising budgets effectively.
• Proven capability in scaling Meta advertising campaigns with measurable success.

Compensation

Monthly remuneration ranges from 25000 to 30000 INR.