Digital Marketing Manager
Chennai, Tamil Nadu, India · Full Time
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- Experience
- 3–5 yrs
- Salary
- INR 15,000 – INR 22,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
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Job description
Role Overview
Kerala Jewellers is looking for a resourceful and analytical Digital Marketing Manager to spearhead its online marketing activities. This role involves formulating and executing digital campaigns, managing digital platforms, and boosting customer engagement and acquisition. The successful candidate will blend expertise in SEO/SEM, social media oversight, and data-driven performance analysis with effective team leadership to translate market insights into growth-oriented actions.
Primary Duties
- Develop and carry out comprehensive digital marketing strategies that align with organizational objectives.
- Manage multi-channel campaigns incorporating Google Ads (PPC), social media marketing, email marketing, and display advertising efforts.
- Supervise content development and enhance website SEO/SEM for improved search engine rankings.
- Analyze campaign ROI and key performance indicators, employing this data to fine-tune budgets and marketing initiatives.
- Guide, support, and coordinate with internal teams such as content creators, designers, and developers, as well as external agencies, to maintain brand consistency.
- Conduct market analysis to track consumer behavior and emerging digital trends, leveraging this information to uncover opportunities and refine strategies.
Candidate Profile
- Holds a bachelor's degree in Marketing, Communications, Business, or a related discipline.
- Brings typically three to five years of practical experience in digital marketing or a related field.
- Demonstrates hands-on knowledge of SEO/SEM practices, marketing databases, email marketing tools, and CRM software like HubSpot or Salesforce.
- Proficient in digital analytics platforms including Google Analytics and Looker Studio.
- Has a robust understanding of paid advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn.
- Exhibits strong project management capabilities, able to thrive in dynamic and collaborative settings.
- Possesses outstanding communication and presentation skills.
Compensation and Benefits
- Monthly salary between 15,000 to 22,000 INR, with performance-related bonuses.
- Extensive health-related benefits and paid vacation offerings.
- Prospects for professional advancement and continuous skill development within an innovation-driven workplace.
Minimum education
Bachelor's Degree