Digital Marketing Lead

About Shankara Online Solutions LLP

Based in Bengaluru, Shankara Online Solutions LLP is a digital services and technology firm offering expertise in Digital Marketing, Creative Design, Web Development, Consulting, and SaaS products. Serving a diverse range of sectors, the company builds multidisciplinary teams blending creativity, marketing, technology, and business acumen.

Role Overview

We seek a highly organized Digital Marketing Operations Lead skilled in managing client accounts and coordinating with internal teams to ensure timely project delivery. This role involves driving digital marketing initiatives across various platforms, with a focus on both daily operations and strategic client growth.

Key Responsibilities

• Interpret client needs and translate them into actionable plans.
• Present detailed reports and insights on campaign performance.
• Oversee project and team activities, delegating tasks to designers, video editors, and developers.
• Maintain progress trackers to ensure on-time deliverables.
• Develop and manage a monthly content calendar, reviewing creatives prior to publication.
• Analyze performance data and recommend content enhancements.
• Plan, execute, and oversee paid advertising campaigns including budget management and reporting.
• Create comprehensive monthly client reports.
• Manage internal workflows with an emphasis on quality control before delivery.
• Utilize AI tools such as ChatGPT, Claude, Gemini, Canva, and similar technologies effectively.

Qualifications and Required Skills

• 12 to 18 months experience in digital marketing roles.
• Proficiency in executing, optimizing, and managing Meta (Facebook) Ads campaigns.
• Expertise in handling Google Ads campaigns efficiently.
• Strong foundational knowledge of SEO principles.
• Ability to interpret data from Google Analytics and prepare reports accordingly.
• Basic skills with Google Tag Manager.
• Complete understanding of social media management end-to-end.
• Experience with project management and direct client communication.
• Capabilities in analytics, reporting, and team leadership including training juniors and fostering team collaboration.
• Effective presentation skills.

Desired Attributes

• Proactive ownership of tasks without requiring detailed instructions.
• Capability to independently manage and prioritize multiple projects simultaneously.
• Strategic thinker who also executes tasks efficiently.
• Strong communication and problem-solving abilities.
• Prepared to thrive in a dynamic, fast-paced agency environment.