Digital Marketing Intern

About the Role

We are seeking a Digital Marketing Intern to join our marketing team at Vardaan Infertility & Onco Care. The intern will contribute to executing digital marketing campaigns, handling social media platforms, producing content, and enhancing the organization's online visibility. This role requires creativity, eagerness to learn, and fundamental digital marketing knowledge.

Key Responsibilities

• Assist in designing and implementing digital marketing campaigns across multiple online channels.
• Manage and routinely update social media profiles, including Instagram, Facebook, LinkedIn, and YouTube.
• Create and schedule posts, reels, stories, and other engaging digital content.
• Contribute to content writing for social media, websites, blogs, and promotional materials.
• Support basic SEO efforts, such as keyword research and on-page optimization.
• Help oversee Google Ads, Meta Ads, and other paid advertising campaigns under guidance.
• Monitor marketing campaign performance and generate weekly and monthly digital reports.
• Track key performance indicators like reach, engagement, leads, website traffic, and conversions.
• Support lead generation and collaborate with relevant teams for follow-ups.
• Conduct competitor and market research to discover digital marketing opportunities.
• Coordinate with design, content, marketing, and operations teams for campaign implementation.
• Maintain records, campaign schedules, and performance data related to digital marketing.
• Stay informed about current social media trends, marketing tools, and platform updates.
• Perform additional marketing tasks as assigned by the reporting manager.

Qualifications and Skills

• Basic understanding of digital marketing, social media marketing, SEO, and online advertising.
• Good communication skills, both verbal and written.
• Familiarity with MS Excel or Google Sheets.
• Experience or familiarity with Canva or similar graphic design tools is a plus.
• Creative mindset with a strong desire to learn.
• Good organizational skills and ability to manage time effectively.
• Capable of working independently and collaboratively as part of a team.
• Currently pursuing or recently completed Bachelor's or Master's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related disciplines.
• Fresh graduates and students with relevant knowledge or certifications are welcome to apply.

Performance Metrics

• Growth and engagement on social media platforms.
• Consistency and quality of digital content.
• Quantity and quality of generated digital leads.
• Improvement in website traffic and SEO.
• Reach and user engagement of campaigns.
• Timely preparation and submission of marketing reports.
• Achievement of assigned campaign and lead generation goals.

Compensation

This internship offers a monthly stipend ranging from 3000 to 7000 INR.