Digital Marketing Head

About Quick Ride

Quick Ride stands as India's foremost corporate carpooling and mobility platform, linking professionals to smart, sustainable, and affordable commuting alternatives. Partnered with enterprises, technology parks, and residential communities, Quick Ride is driving the transformation of urban transportation through cutting-edge technology coupled with impactful marketing strategies.

Role Overview and Responsibilities

• Lead and guide the digital marketing team to meet both business and marketing goals effectively.
• Devise and implement comprehensive digital marketing strategies aimed at enhancing user acquisition, engagement, and retention.
• Plan and oversee paid advertising campaigns across digital channels including Google Ads, Meta (Facebook & Instagram), and LinkedIn.
• Champion SEO efforts to increase organic traffic and boost search engine rankings.
• Manage social media strategies, content scheduling, and community engagement consistently across all social platforms.
• Design and execute influencer marketing campaigns to amplify brand visibility and promote app usage.
• Lead content marketing drives encompassing blog creation, website content, email marketing campaigns, and promotional materials.
• Continuously monitor campaign performance metrics, analyze data, and optimize marketing campaigns to maximize return on investment (ROI).
• Collaborate closely with Product, Sales, Design, and Customer Success teams to coordinate marketing campaigns and product launches.
• Administer the digital marketing budget ensuring judicious allocation of resources.
• Keep abreast of competitive actions, industry trends, and new opportunities within digital marketing.
• Prepare detailed weekly and monthly marketing reports for executive leadership review.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5 to 8 years of experience in digital marketing, including a minimum of 2 years in leadership or managing teams.
• Background preferred in mobility, SaaS, technology, consumer apps, or startup sectors.
• Deep knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and marketing automation platforms.
• Proven experience managing performance marketing campaigns with measurable returns.
• Strong leadership qualities complemented by excellent communication and project management skills.
• Analytical thinker capable of making strategic, data-driven decisions.

Core Skills

• Team leadership and mentorship.
• Performance marketing optimization.
• Search engine optimization and marketing.
• Social media marketing and community building.
• Proficiency with Google Ads and Meta advertising platforms.
• Influencer outreach and campaign management.
• Content strategy formulation and copywriting.
• Email marketing development and execution.
• Marketing analytics and data interpretation.
• Use of Google Analytics, including GA4 tools.
• Campaign planning and execution.
• Brand development and lead generation.
• Budget oversight and financial management.
• Cross-departmental collaboration capabilities.

Key Performance Indicators (KPIs)

• User acquisition growth and app installation numbers.
• Cost Per Acquisition (CPA) efficiency.
• Return on Ad Spend (ROAS) improvement.
• Lead generation volume and conversion rates.
• Increase in website traffic and SEO positioning.
• Heights of social media engagement and follower growth.
• Overall campaign ROI.
• Metrics reflecting brand awareness.
• Team productivity and successful project delivery.

Compensation and Benefits

• Competitive salary ranging between ₹45,000 and ₹80,000 per month, translating to an annual CTC of ₹5 LPA to ₹9 LPA, depending on experience and performance.
• Performance-based incentives offering lucrative rewards.
• Opportunity to lead key marketing projects at one of India’s premier mobility platforms.
• Dynamic startup environment promoting ownership and career growth.
• A collaborative and innovative workplace ethos.
• Access to professional development and continuous learning programs.
• Health and wellness benefits to support employee wellbeing.