Digital Marketing Executive

Job Overview

We are looking for a Digital Marketing Executive to drive international lead generation and enhance the online presence for construction equipment exports. This role focuses on digital channels to support sales growth and expand brand visibility globally.

Core Responsibilities

• Manage and optimize the company website to attract relevant traffic.
• Implement comprehensive SEO strategies including on-page, off-page, and technical SEO to improve search rankings.
• Plan and execute Google Ads campaigns and other paid marketing initiatives for lead generation.
• Develop and manage LinkedIn marketing campaigns targeting B2B audiences to generate quality leads.
• Oversee social media platforms to maintain brand consistency and audience engagement.
• Create and distribute engaging content marketing materials to support promotional efforts.
• Produce and utilize video marketing assets to enhance engagement across channels.
• Design and automate email marketing campaigns to nurture leads efficiently.
• Manage presence and sales channels on international marketplaces such as Alibaba, IndiaMART, TradeIndia, and ExportersIndia.
• Utilize analytics tools for reporting, monitoring campaign performance, and making data-driven decisions.
• Leverage AI tools to improve marketing efficiency and innovativeness.
• Administer CRM systems for lead tracking and follow-up management.

Required Skills and Experience

• Expertise in SEO strategies encompassing all facets: on-page, off-page, and technical.
• Proficiency with Google Ads and paid digital marketing techniques.
• Strong skills in LinkedIn marketing tailored for B2B lead generation.
• Capability in content writing and crafting compelling marketing messages.
• Experience in designing and executing email marketing campaigns, including automation.
• Ability to analyze data with relevant analytics platforms to track KPIs.
• Working knowledge of WordPress for website management.
• Familiarity with graphic design basics and use of Canva for creative assets.
• Basic proficiency in video editing related to marketing materials.

Preferred Experience & Domain Knowledge

• Background in B2B marketing specifically linked to export markets.
• Industry knowledge in construction equipment and heavy machinery export sectors.
• Proven track record in international lead generation campaigns.

Performance Metrics

• Number of qualified leads generated through digital channels.
• Cost efficiency measured by cost per lead.
• Growth in website traffic and improvements in organic keyword rankings.
• Volume of sales inquiries secured via marketing efforts.
• Conversion rates from lead to customer.
• Return on ad spend (ROAS) and overall revenue contribution from digital marketing activities.

Compensation

The monthly salary range for this position is INR 40,000 to INR 50,000.