Digital Marketing Executive

About Lunasol

Lunasol is a marketing agency based in Dubai dedicated to advancing businesses using a range of digital solutions including social media management, video content creation, paid advertising, website development, and comprehensive digital marketing services. Video content plays a pivotal role in their approach, encompassing short videos, ads, brand stories, podcasts, and YouTube channels with full production management from conception to publishing.

Role Overview

The Digital Marketing Executive position is a hands-on role focused on implementing marketing activities for Lunasol and its clients. The successful candidate will work closely under the direction of an experienced Agency Manager who sets strategies and supervisory frameworks. This role emphasizes execution and delivery rather than senior-level strategy formulation.

Key Responsibilities

• Develop and manage monthly content calendars for both Lunasol and client projects.
• Schedule and publish engaging content on platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Create compelling captions, hooks, calls to action, video descriptions, and basic website text copy.
• Conduct research to generate innovative content ideas, track industry trends, and analyze competitors.
• Prepare detailed briefs for creative teams including videographers, actors, editors, and graphic designers.
• Coordinate and oversee content production ensuring timely delivery of assets.
• Liaise with clients to gather content, approvals, and feedback efficiently.
• Manage content revisions and maintain thorough records of all approved materials.
• Update social media profiles, biographies, links, and highlight features regularly.
• Engage with audiences by monitoring comments and messages supporting community management efforts.
• Upload YouTube content including videos, shorts, thumbnails, descriptions, and chapters.
• Refresh website content, blogs, and landing pages using current platforms.
• Assist with basic Search Engine Optimization activities, Google Business Profile management, and email marketing.
• Provide support for Meta and Google paid advertising campaigns.
• Compile weekly and monthly analytics reports to assess performance and outcomes.
• Track and analyze metrics like reach, engagement, leads, site traffic, and advertising results.
• Create client case studies and portfolio content based on results.
• Collect client testimonials and Google reviews to enhance reputation.
• Maintain organized digital folders, content calendars, and project tracking through ClickUp.
• Contribute to Lunasol’s own social media channels, website, newsletter, podcast, and marketing campaigns.
• Prepare straightforward marketing audits, presentations, and sales support materials.

Required Qualifications and Skills

• Between 1 to 3 years of practical experience in digital marketing, social media, or content marketing roles.
• Experience in managing social media accounts for business use.
• Excellent command of written and spoken English for creating engaging copy.
• Strong familiarity with platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Proficiency with social media scheduling and management tools.
• Working knowledge of Canva for graphic content creation.
• Basic understanding of advertising platforms such as Meta Ads and Google Ads, alongside SEO principles and analytics.
• Exceptional organizational skills with keen attention to detail.
• Ability to handle multiple client accounts and meet deadlines consistently.
• Comfortable collaborating with videographers, editors, designers, and freelancers.
• A proactive mindset with the ability to take responsibility for tasks and projects.

Additional Information

Agency experience is beneficial but not mandatory.

Compensation and Benefits

• Monthly salary range from AED 4,000 to AED 6,000, contingent on experience.
• Employment visa for UAE.
• Comprehensive medical insurance coverage.
• Direct mentoring and support from a seasoned Agency Manager.
• Diverse exposure through work with various industry clients and projects.

Working Conditions

This is a full-time, on-site role located in Dubai.