Digital Marketing Executive

Role Overview

We seek a proficient Digital Marketing Executive with comprehensive expertise in SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Paid Advertising, and Social Media Marketing. This role demands the ability to craft and implement effective digital strategies that enhance online presence, attract high-quality leads, and foster business expansion.

Key Duties

• Plan and implement strategies for on-page, off-page, and technical SEO, including keyword research and competitor evaluation.
• Optimize website elements such as landing pages, metadata, internal linking, and content to bolster organic search performance.
• Track and analyze SEO KPIs like rankings, traffic, and conversions, identifying growth opportunities.
• Collaborate with content and development teams to integrate SEO improvements.
• Formulate approaches to increase visibility in AI-driven answer engines by targeting featured snippets, FAQs, and direct answers.
• Structure content clearly and authoritatively to suit conversational search and AI-powered queries, staying abreast of emerging AI search trends.
• Develop strategies to enhance brand presence within generative AI and search platforms through entity optimization, topical authority, and structured content.
• Manage and optimize paid campaign efforts on platforms including Google Ads, Meta Ads, and LinkedIn Ads, overseeing budget, targeting, bidding, creatives, and landing page effectiveness.
• Monitor advertising performance metrics such as CPC, CTR, CPL, CPA, ROAS, and conversions while conducting A/B testing to improve ROI and lead quality.
• Design and execute social media marketing initiatives across Instagram, Facebook, LinkedIn, YouTube, and X, analyzing engagement, reach, and lead generation metrics.
• Optionally contribute to content creation activities, producing blogs, social posts, ad copies, scripts, and emails, utilizing AI-assisted tools where applicable.

Required Qualifications and Expertise

• In-depth knowledge of SEO, AEO, and GEO methodologies and best practices.
• Proven experience with Google Ads and Meta Ads platforms.
• Strong command over social media marketing and content distribution techniques.
• Abilities in keyword research, search intent interpretation, competitor analysis, and data-driven performance assessment.
• Proficiency with digital marketing analytics and management tools such as Google Analytics, Google Search Console, SEO tools, and Ads Manager platforms.
• Good grasp of conversion optimization and lead generation strategies coupled with analytical and problem-solving skills.
• Effective communication and copywriting skills, with an eagerness to stay updated on fast-evolving AI search and digital marketing trends.