Digital Marketing Executive

Job Overview

We are seeking a results-oriented Digital Marketing Executive possessing between six months to two years of direct involvement in managing paid advertising campaigns on Meta and Google platforms. This role involves strategizing, launching, and fine-tuning advertising efforts to maximize performance metrics across multiple industries including real estate, e-commerce, and services.

Key Responsibilities

• Plan, launch, and continually optimize performance-driven campaigns on Facebook, Instagram, and Google Ads encompassing Search, Display, and YouTube platforms.
• Track and enhance core KPIs such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), Click Through Rate (CTR), and overall conversions.
• Oversee the entire campaign workflow from audience research and targeting to creative content alignment, budget management, bid strategy adjustments, A/B testing, and ongoing optimization.
• Implement targeted Display campaigns focusing on banner placement, audience segmentation, and remarketing tactics.
• Collaborate closely with design and content creators to produce impactful creative assets that drive conversion.
• Provide thorough performance monitoring and generate actionable insights via regular reporting.
• Remain current on the latest trends and platform enhancements within digital advertising.

Required Skills & Competencies

• Demonstrated practical expertise using Meta Ads Manager for managing social media advertisements.
• Proficiency in Google Ads management, particularly Search and Display campaigns, with additional preference for YouTube advertising experience.

Compensation

The position offers a monthly salary ranging from INR 20,000 to INR 25,000.