Digital Marketing Executive

About the Role

Unity Auto Solutions, operating in the used car sales and purchase sector, seeks an adept Digital Marketing Executive based in Pune, Maharashtra. This role demands an individual skilled in independently managing the company\'s digital footprint and primarily driving high-quality leads through effective paid advertising initiatives.

Key Responsibilities

• Design, launch, and oversee Meta Ads campaigns on Facebook and Instagram tailored for lead generation related to car purchases and sales.
• Define campaign goals, budgets, placements, and audience segments, including custom, lookalike, and retargeting audiences.
• Continuously track and optimize campaign metrics like Cost Per Lead (CPL), Click-Through Rate (CTR), and conversion rates, applying A/B test results to enhance effectiveness.
• Handle Google Ads management, focusing on search ads targeting potential customers in the used car market, including keyword research, competitor analysis, and bid optimization.
• Run YouTube advertising campaigns promoting vehicle inventory and special offers via video ads, establishing targeting strategies to maximize inquiries.
• Manage the company\'s social media presence on Instagram and Facebook by maintaining a scheduled content calendar featuring reels, photos, videos, and promotional posts, engaging audiences with compelling captions.
• Execute SEO activities ranging from keyword research to local SEO enhancements aimed at improving search engine visibility specifically for niches involving used and second-hand cars in Pune.

Lead Generation Focus

The foremost goal is to generate authentic customer inquiries through strategic digital marketing rather than mere social media posting. The candidate must proficiently construct lead generation funnels, target suitable audiences efficiently, analyze lead quality, optimize campaign outcomes, utilize retargeting methods, and leverage data analytics to scale successful campaigns within budget limits.

Candidate Requirements

• 2 to 4 years of hands-on digital marketing experience, especially managing Meta/Facebook/Instagram Ads.
• Demonstrable experience in lead generation campaigns with an understanding of budgets, CPL, CTR, conversions, and return on investment.
• Capability to independently administer advertising campaigns rather than working solely through agencies.
• Creative yet analytical mindset with responsibility acceptance for lead generation results.
• Bonus: Experience in automobile or used car sectors.

Additional Information

Candidates with only social media posting experience without direct engagement in paid advertising and lead generation are unsuitable. Applicants should be ready to present past campaign data and results. The monthly compensation ranges from 20,000 to 37,000 INR. Applications must include a CV, detailed digital marketing experience, summaries of previous campaign management, examples of campaign outcomes, salary expectations, and notice period information.