Digital Marketing Executive

About Nature Nursery

Nature Nursery stands as the largest plant nursery in central India, supplying a diverse range of indoor and outdoor plants, medicinal and ornamental varieties, along with pots, planters, and gardening accessories. We seek a creative and goal-oriented Digital Marketing Executive to enhance our digital footprint and boost online sales.

Key Responsibilities

• Oversee and expand our presence on social media platforms including Instagram, Facebook, and YouTube.
• Design and publish engaging content such as Reels, posts, stories, and videos tailored to audience interests.
• Formulate monthly plans and strategies for social media and broader digital marketing activities.
• Implement advertising campaigns on Meta platforms including Facebook and Instagram.
• Manage online ads through Google Ads and other digital channels.
• Drive growth in follower base, interaction, inquiries, website visits, and online sales metrics.
• Collaborate with photographers, videographers, graphic designers, and influencers to produce compelling content.
• Identify and partner with influencers related to plants, gardening, home décor, and lifestyle sectors.
• Keep abreast of competitor actions, social media trends, and emerging digital marketing opportunities.
• Analyze campaign outcomes and generate reports detailing reach, engagement, lead acquisition, conversions, and return on investment.
• Support efforts in SEO, Google Business Profile management, and overall website marketing.
• Promote new plant products, special offers, seasonal campaigns, and events at the nursery.