Digital Marketing Executive

Role Overview

As a Digital Marketing Executive at Armoris Pharma Private Limited, you will be instrumental in planning and executing online marketing strategies aimed at boosting sales, generating leads, and enhancing brand visibility.

Key Responsibilities

• Develop and implement digital marketing campaigns using Meta Ads (Facebook & Instagram) and Google Ads, managing everything from targeting to budget allocation and scaling.
• Track and analyze essential KPIs such as ROAS, CPA, CPC, CTR, CPM, and conversion rates to optimize campaign performance.
• Create and execute growth strategies specifically for e-commerce and direct-to-consumer channels.
• Collaborate with graphic designers and content creators to produce compelling, high-converting ad creatives.
• Conduct thorough competitor, market, and audience research to inform campaign decisions.
• Design and plan offers, promotions, dedicated landing pages, sales funnels, and remarketing efforts.
• Oversee SEO activities including keyword research, improving website traffic, and increasing organic search visibility.
• Coordinate with website and e-commerce teams to boost conversion rates and enhance user experience.
• Set up and supervise tracking tools like GA4, Google Tag Manager, Meta Pixel, and Conversion API to accurately measure campaign impact.
• Perform A/B testing across creatives, audiences, landing pages, and various campaign elements to continuously improve results.
• Prepare comprehensive weekly and monthly reports detailing advertising spend, revenues, ROAS, CAC, and other critical performance metrics.
• Explore and recommend new digital marketing channels and avenues for growth.
• Lead junior digital marketing staff and collaborate with external agencies or vendors as needed.

Additional Information

This position offers a monthly salary range between 15,000 and 25,000 INR.