Digital Marketing Executive

About the Role

We are seeking an innovative and goal-oriented Digital Marketing Executive to strategize, implement, and enhance digital marketing initiatives. The candidate should possess practical expertise in social media management, SEO, Google Ads, content marketing, and analytics platforms.

Key Responsibilities

• Plan and carry out comprehensive digital marketing strategies and campaigns.
• Oversee social media channels including Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging and relevant content for social media and marketing purposes.
• Manage paid advertising campaigns such as Google Ads and Meta Ads.
• Apply fundamental SEO techniques to boost website ranking and increase organic traffic.
• Perform keyword research and analyze competitor strategies.
• Track website metrics, lead generation, conversion rates, and evaluate campaign outcomes.
• Use tools like Google Analytics and Search Console to analyze marketing data.
• Collaborate with teams across content, design, and sales departments.
• Generate weekly and monthly reports detailing performance metrics.
• Keep abreast of the latest advancements and updates in digital marketing platforms.

Required Skills and Qualifications

• Strong fundamentals in digital marketing and social media promotion.
• Experience with SEO and SEM strategies.
• Proficiency in managing Google Ads and Meta Ads campaigns.
• Expertise in content marketing and keyword research.
• Familiarity with Google Analytics and Search Console for performance tracking.
• Basic copywriting ability and effective communication skills.
• Competency in MS Excel or Google Sheets for data analysis.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Certification in digital marketing is advantageous.
• Prior experience in digital marketing roles is preferred.

Key Performance Indicators (KPIs)

• Growth in website traffic and organic reach.
• Volume of leads generated and conversion rates.
• Efficiency measured by cost per lead or acquisition.
• Engagement and expansion of social media following.
• Return on ad spend (ROAS) and paid campaign results.
• Improvement in search engine positioning.