Digital Marketing Executive

Job Summary

We are seeking a proactive and eager Digital Marketing Executive to support our digital initiatives, generate leads, manage customer interactions, and foster strong client relationships. This position is open to both freshers and candidates with up to 3 years of experience aiming to grow in digital marketing and customer engagement fields.

Key Responsibilities

• Plan and implement digital marketing campaigns across various online channels.
• Manage social media accounts and aid in creating and sharing compelling content.
• Assist in SEO, Google Ads, social media marketing, email marketing, and other digital campaigns.
• Generate leads, track their progress, and actively follow up through calls, WhatsApp, email, and other means.
• Handle inbound and outbound customer calls with professionalism.
• Comprehend customer needs and provide relevant product or service information.
• Regularly communicate with potential customers and maintain detailed records.
• Liaise with sales and marketing teams to enhance lead conversion rates.
• Monitor the effectiveness of campaigns and prepare basic reports.
• Research market trends, competitors, and customer preferences to improve strategies.
• Contribute to enhancing online presence, customer engagement, and lead generation.
• Perform additional marketing and customer support tasks as needed.

Candidate Profile

• Preferred bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• 0 to 3 years of experience in digital marketing, telecalling, customer support, sales, or similar roles; freshers who demonstrate strong communication and enthusiasm to learn are welcome.
• Excellent verbal and written communication abilities.
• Comfortable engaging with customers over the phone.
• Basic understanding of social media platforms and fundamental digital marketing concepts.
• Familiarity with MS Office or Google Workspace.
• Strong skills in customer follow-up and interaction management.
• Positive mindset, eagerness to learn, and teamwork orientation.
• Willingness to work onsite at the office location.

Preferred Skills

• Knowledge of Google Ads, Meta Ads, Search Engine Optimization (SEO), Canva, Google Analytics, and social media marketing is advantageous.
• Basic understanding of lead generation and conversion techniques.
• Good interpersonal and negotiation capabilities.
• Capability to multitask and meet deadlines effectively.

What We Provide

• Opportunities to enhance skills in digital marketing, sales, and customer relationship management.
• Training and support tailored especially for freshers.
• A professional and collaborative work atmosphere.
• Prospects for advancement based on individual performance.