Digital Marketing Executive
Bengaluru, Karnataka, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- INR 15,000 – INR 30,000 / month
- Openings
- 1
- Posted
- 4 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a multifaceted Digital Marketing Executive & Video Editor to take charge of crafting and managing digital content tailored to schools and education brands. This full-time position, based in Bengaluru, calls for a creative individual adept in social media oversight, graphic design, video production, and digital campaigns within the education sector.
Key Responsibilities
- Oversee the management of Instagram, Facebook, YouTube, and additional social media channels.
- Develop and implement monthly content calendars for social platforms.
- Create content centered around school admissions, events, accomplishments, activities, and celebrations.
- Manage and enhance Google Business Profiles related to educational institutions.
- Assist with digital marketing and admission campaign activities.
- Monitor social media metrics and generate basic reports.
- Film and edit short videos and reels focused on school environments.
- Edit reels and promotional videos for Instagram and YouTube including adding captions, transitions, music, graphics, and branding.
- Transform long-form footage into multiple engaging short-form videos.
- Design social media graphics, admission advertisements, event posters, and promotional content while maintaining brand consistency.
- Utilize software tools such as Canva, Adobe Photoshop, Premiere Pro, CapCut, and After Effects or comparable platforms for content creation.
Qualifications and Skills
- Proficient understanding of Instagram, Facebook, and YouTube platforms.
- Strong video editing and ability to create compelling reels.
- Experience with Canva and/or Adobe Creative Suite tools.
- Awareness of current digital marketing and social media trends.
- Good creative and visual storytelling skills.
- Capable of independently planning and executing content strategies.
- Effective communication abilities.
- Ready to occasionally travel to schools for onsite photography and video shoots.
Preferred Experience
- Background in education or school marketing.
- Exposure to admission-related campaigns.
- Experience in managing social media accounts.
- Skill in event coverage through photography and videography.
- Google Business Profile management expertise.
- Knowledge of Meta Ads and Google Ads platforms.
- Experience with YouTube content production.
- Use of AI-powered content creation tools.
Additional Information
This role is for a proactive individual who can conceive, create, and implement marketing content independently, rather than just scheduling posts. Applicants should be capable of leading projects from ideation through execution, such as developing admission campaigns from start to finish involving content creation, posting, campaign handling, and performance tracking.
Compensation
Salary ranges between ₹15,000 and ₹30,000 monthly, depending on candidate qualifications and experience. Exceptional contributions may qualify for performance bonuses.