Digital Marketing Executive
Mumbai, Maharashtra, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- INR 15,000 – INR 30,000 / month
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Company
HiraGrafix, located in Mumbai, is a well-established printing and branding solutions provider with a heritage spanning over five decades.
Role Overview
We are seeking a Digital Marketing Executive to lead and enhance our online visibility and generate quality leads for both B2B and B2C segments through effective digital marketing strategies.
Key Responsibilities
- Design and implement SEO, SEM, Google Ads, and Meta Ads campaigns to boost visibility and lead acquisition.
- Enhance website rankings and increase organic traffic through SEO optimization and content marketing efforts.
- Oversee and manage social media channels including LinkedIn, Instagram, and Facebook with regular updates.
- Create compelling content such as blogs, campaign materials, and monthly content schedules.
- Drive qualified lead generation via digital channels while measuring campaign success metrics.
- Analyze and improve key performance indicators like Cost Per Lead (CPL), Click-Through Rate (CTR), conversions, traffic volume, and Return on Investment (ROI).
- Develop marketing creatives and promotional visuals using tools like Canva, Photoshop, and Illustrator.
- Manage Google Business Profile and execute local SEO strategies to improve local market presence.
- Collaborate closely with the Business Development team to elevate lead quality and conversion rates.
Candidate Requirements
- 1 to 3 years of direct involvement in digital marketing roles.
- Proficient understanding of SEO practices, Google Ads, Meta Ads, and social media marketing platforms.
- Capable of crafting engaging content and demonstrating graphic design skills.
- Data-oriented with a proactive approach focused on delivering tangible results.
- Experience in B2B and B2C marketing preferred.
Additional Information
The ideal candidate will have a strong capability to translate digital marketing efforts into measurable business outcomes through lead generation.
Compensation
The monthly salary offered ranges from INR 15,000 to INR 30,000.