Digital Marketing Executive

About the Role

We seek an enthusiastic and innovative Digital Marketing Executive to manage and enhance our company's online presence. This role involves planning, implementing, and optimizing marketing efforts across diverse digital platforms to increase engagement and generate leads.

Key Responsibilities

• Oversee and develop the company's social media channels.
• Design engaging content including posts, short videos (reels), and graphic materials.
• Plan and carry out digital marketing strategies and campaigns.
• Operate and refine paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Drive lead generation through online marketing channels.
• Conduct basic SEO tasks to improve organic reach.
• Use analytics tools, like Google Analytics, to assess campaign performance.
• Maintain a content calendar and schedule postings effectively.

Required Qualifications and Skills

• Strong knowledge of social media marketing techniques.
• Familiarity with Google Ads and Meta Ads platforms.
• Basic understanding of SEO principles.
• Capability in content development and copywriting.
• Proficiency in design and video tools such as Canva, CapCut, and Photoshop.

Preferred Qualifications and Skills

• Experience in lead generation and creating sales funnels.
• Use of AI tools and automation platforms such as n8n and chatbots.
• Website management skills including WordPress familiarity.
• Knowledge of email marketing strategies.
• Possession of a digital marketing certification is an advantage.

Eligibility Criteria

Applicants are welcome even if they have not graduated; however, a bachelor’s degree in Marketing or a related field is preferred.