Digital Marketing Executive

About the Role

We are seeking a seasoned Digital Marketing Executive to oversee and implement comprehensive digital marketing strategies for a coaching institute. The role focuses on enhancing online presence, attracting quality student inquiries, managing digital campaigns effectively, and boosting admissions through targeted marketing initiatives.

Key Responsibilities

• Oversee management of social media channels such as Instagram, Facebook, YouTube, and Google Business Profile.
• Develop and implement monthly content calendars including engaging posts, reels, stories, videos, and promotional materials.
• Drive growth in followers, engagement, reach, and brand visibility by collaborating with faculty and academic teams to develop educational and promotional content.
• Plan, run, and refine Meta (Facebook & Instagram) Ads and Google Ads campaigns focused on admissions, demo classes, and various programs.
• Manage advertising budgets with an emphasis on optimizing cost per lead, lead quality, and conversion rates.
• Perform A/B testing on creatives, audiences, and campaigns to maximize effectiveness and provide performance tracking and reporting.
• Implement digital lead generation strategies and monitor enquiries generated via websites, landing pages, social media, and advertising platforms.
• Collaborate closely with admissions and counselling teams to improve the conversion of leads into actual admissions and analyze lead sources for optimization opportunities.
• Coordinate website content updates and landing page creation, while applying fundamental SEO techniques to enhance Google search visibility and organic lead generation.
• Carry out keyword research, monitor site traffic, and identify improvements for organic marketing efforts.
• Develop digital campaigns consistent with the institute’s brand identity, coordinating with graphic designers, video editors, content writers, and vendors as needed.
• Maintain consistent digital branding, messaging, and communications across all platforms.
• Use analytics tools including Google Analytics, Meta Ads Manager, and Google Ads to monitor campaign performance and produce regular reports highlighting key metrics such as leads, CPL, engagement, traffic, and conversions.
• Offer data-driven recommendations to drive better marketing ROI.

Required Skills and Experience

• At least 3 years of practical experience in digital marketing.
• Proficient with Meta Ads and Google Ads platforms.
• Experienced in lead generation tactics and performance marketing.
• Strong understanding of social media marketing on Instagram, Facebook, and YouTube.
• Familiarity with SEO practices, Google Analytics, and Google Business Profile management.
• Knowledgeable about landing pages and conversion optimization funnels.
• Skilled in content planning and copywriting.
• Able to analyze campaign data effectively and implement improvements.
• Basic skills in Canva and video/content editing are advantageous.
• Previous marketing experience in education, coaching, or edtech sectors is preferred.

Key Performance Indicators

• Increase in number and quality of student inquiries.
• Efficient cost per lead and overall advertising effectiveness.
• Contribution to improving lead-to-admission conversion rates.
• Growth in social media engagement and reach.
• Enhanced website traffic and organic search visibility.
• Strengthened overall digital brand presence.
• Positive return on investment from digital campaigns.

Compensation and Work Details

This is a part-time role located in Pune, Maharashtra, offering a monthly salary ranging from ₹20,000 to ₹25,000 depending on experience and skills demonstrated. Candidates should submit their CVs along with samples of digital campaigns or pages previously managed and details related to lead generation or performance marketing experience.