Digital Marketing Executive

Job Overview

Pratheek Elevators Private Limited is seeking a proactive and innovative Digital Marketing Executive to spearhead and implement digital marketing initiatives focused on elevator installation, modernization, annual maintenance contracts (AMC), and maintenance services. The role involves driving lead generation, managing various social media channels, curating compelling content, handling digital campaigns, and enhancing the company's online footprint.

Key Responsibilities

• Design and implement digital marketing strategies aimed at acquiring valuable business leads.
• Handle the company’s social media profiles, including Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
• Create and publish diverse marketing materials such as posts, reels, videos, and banners.
• Plan and manage online advertising campaigns on platforms like Google Ads and Meta Ads.
• Track campaign performance metrics including leads, conversions, and advertising expenses.
• Build and maintain a database of digital leads and coordinate with sales for timely follow-up.
• Develop content focusing on elevator-related services including new installations, modernization, AMC, maintenance, and safety.
• Collaborate with technical and sales teams to gather project and site-related information for marketing purposes.
• Enhance website content, optimize landing pages, and improve overall site visibility through SEO efforts.
• Conduct fundamental SEO activities such as keyword research, competitive analysis, and online market research.
• Prepare monthly performance reports covering leads, campaigns, engagement levels, website traffic, and conversion rates.
• Support branding initiatives and maintain uniform brand representation across digital channels.
• Liaise with graphic designers, video editors, agencies, and other vendors as necessary.
• Stay updated on current digital marketing trends and propose innovative methods to boost lead generation and brand awareness.

Lead Generation and Sales Coordination

• Generate qualified leads through various digital channels.
• Create targeted campaigns for audience segments including builders, apartment associations, facility managers, industries, commercial complexes, and residential clients.
• Coordinate closely with the sales team to ensure prompt follow-up and track leads from inception to conversion.
• Analyze campaign effectiveness and optimize high-performing campaigns to maximize return on investment.

Candidate Profile and Essentials

• A bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related disciplines is required.
• Certification in Digital Marketing is advantageous.
• A minimum of 2 to 5 years’ proven experience in digital marketing, preferably within B2B sectors such as engineering, manufacturing, construction, real estate, or elevator industries.
• Sound knowledge of digital marketing tools including Canva, Google Analytics, Meta Business Suite, and WordPress.
• Strong communication and teamwork abilities.

Compensation

The role offers a monthly salary ranging from INR 20,000 to 25,000.