Digital Marketing Executive

Position Overview

We are seeking a Digital Marketing Executive to manage and enhance the digital presence for Dolphins Bar and Kitchen across its five locations in Bengaluru. This role involves creating engaging content, community management, promotion planning, reputation monitoring, data reporting, and customer feedback collection.

Key Responsibilities

• Manage and generate content for social media platforms, specifically Instagram and Facebook, including responding to community interactions reflecting the brand's voice.
• Create varied multimedia content, including a video series profiling team members, capturing ambience, and covering events.
• Drive promotional campaigns for weekly events like Rock Nights, Live Music, Saturday Night Live, and Sunday Brunch, as well as seasonal marketing efforts tailored for each outlet.
• Monitor online reputation by tracking reviews and mentions on platforms such as Google, Zomato, and social media, and analyze competitor activities and local trends.
• Contribute to strategic initiatives aimed at increasing customer footfall and positioning individual outlets, including assembling straightforward performance dashboards.
• Coordinate and manage in-outlet guest surveys to gather customer feedback.

Candidate Profile

• Recent graduate with a degree in marketing, mass communication, journalism, or a related field.
• Excellent and articulate writing skills capable of crafting a unique brand voice rather than following preset templates.
• Proficient with spreadsheets and capable of handling simple data reporting tasks.
• Located in Bengaluru with the ability to work onsite at various outlet locations; remote work is not an option.
• A keen interest in understanding overall marketing strategies and data analysis beyond content creation.