Digital Marketing Executive

Company Overview and Location

Earth Stone India is seeking talented individuals for the role of Digital Marketing Executive based in Gurugram, Haryana. This position is full-time with two vacancies available.

Job Overview

The primary responsibility is to develop and implement digital marketing strategies aimed at enhancing brand visibility, driving lead generation, and increasing sales.

Key Responsibilities

• Design and execute digital marketing plans to boost brand awareness and sales.
• Handle Search Engine Optimization (SEO) activities including keyword research, on-page optimization, technical SEO, internal linking, backlinking, and managing Google search rankings.
• Oversee Social Media Optimization (SMO) for platforms such as Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
• Manage Google Business Profile, focus on local SEO, and foster review generation.
• Set up, manage, and optimize Google Ads and Meta Ads campaigns to acquire quality leads and conversions.
• Develop SEO-optimized content including website content, blogs, product pages, meta titles and descriptions, image ALT tags, and landing pages.
• Monitor website analytics and performance via tools like Google Search Console and Google Analytics; prepare monthly analytical reports.
• Increase website traffic, improve keyword rankings, generate organic leads, and enhance online visibility.
• Collaborate with sales teams to improve lead quality and conversion rates.
• Research competitors and discover new opportunities within digital marketing.

Required Skills and Qualifications

• Proven knowledge of SEO, SMO, Google Ads, and Meta Ads platforms.
• Experience with Google Search Console, GA4, Google Business Profile, and keyword research tools.
• Understanding of WordPress/PHP based websites, including basic technical SEO and content marketing practices.
• Proficient communication and writing skills in English.
• Ability to independently manage end-to-end digital marketing activities and achieve measurable outcomes.

Performance Metrics (KPIs)

• Improvements in Google search rankings.
• Growth in organic traffic.
• Generation of qualified leads.
• Expansion of social media followers and engagement.
• Enhanced visibility of Google My Business listings.
• Increase in website enquiries.
• Return on investment for advertisements.
• Higher lead conversion rates.