Digital Marketing Executive

About Expert Contech Projects LLP

Expert Contech Projects LLP is an expanding construction and real estate firm located in Mumbai, committed to delivering superior construction projects through professional project management, effective cost control, and timely completion. Our team collaborates across departments including estimation, planning, procurement, engineering, and project execution to add value to every project. We provide career-building opportunities in a dynamic and growth-driven construction industry.

Role and Responsibilities

• Design and implement digital marketing plans to boost brand recognition, enhance website traffic, generate leads, and improve conversions.
• Oversee SEO operations such as keyword analysis, on-page and content optimization for better search rankings.
• Coordinate social media marketing strategies across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Create and manage digital content like blogs, social media posts, videos, emails, and landing pages.
• Administer paid campaigns on Google Ads, Meta Ads, and other advertising networks.
• Track campaign effectiveness and refine strategies to optimize metrics like click-through rate, cost per click, conversions, and return on investment.
• Handle email marketing initiatives including segmentation, scheduling, and performance evaluation.
• Utilize analytics tools such as Google Analytics and Google Search Console to assess website and campaign data.
• Conduct competitive and market analysis to uncover new marketing prospects.
• Work collaboratively with sales, design, content, and business development teams to align efforts.
• Prepare and deliver regular reports on digital marketing results with actionable recommendations.
• Keep abreast of emerging trends, algorithms, technologies, and best practices in digital marketing.
• Manage the company’s online reputation and ensure consistency in brand messaging across all digital channels.

Candidate Profile

• Possess a bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Have 3 to 5 years of professional experience in digital marketing, social media, SEO, SEM, or online advertising.
• Demonstrate strong expertise in SEO, Google Ads, Meta Ads, social media marketing, email campaigns, and content marketing.
• Experience with tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and Canva is essential.
• Possess strong analytical skills to interpret data and solve problems effectively.
• Excellent command of written and spoken communication.
• Exhibit creativity in generating compelling digital content and marketing campaigns.
• Proven ability to manage multiple projects, meet deadlines, and work proficiently within a team environment.
• Up-to-date knowledge of current digital marketing trends, platforms, and industry best practices.
• Preferred candidates hold certifications in Google Ads, SEO, social media, or digital marketing.

Perks and Benefits

• Attractive compensation packages aligned with experience and expertise.
• Opportunities to advance professionally and expand career horizons.
• Hands-on exposure across SEO, social media, paid ads, content marketing, and analytics.
• Flexible work culture that promotes collaboration.
• Recognition programs and rewards for employee achievements.
• Engagement with diverse and exciting marketing campaigns and projects.
• Supportive team atmosphere fostering continuous learning and development.