Digital Marketing Executive

Overview

Amdi Foods India Private Limited is seeking a proactive Digital Marketing Manager to design and implement digital strategies that elevate brand visibility, generate leads, boost e-commerce transactions, and enhance customer engagement primarily in the FMCG sector.

Key Responsibilities

• Formulate thorough digital marketing plans aligned with the company’s goals and cultivate brand presence across various online platforms.
• Execute and optimize paid promotions using Google Ads, Meta Ads, YouTube Ads while managing budgets to maximize return on advertising spend and customer acquisition.
• Design social media campaigns for platforms like Instagram, Facebook, and YouTube, coordinating content creation and fostering interaction to increase audience engagement and brand awareness.
• Drive sales through e-commerce channels such as Amazon, Flipkart, India MART, and the company website, enhancing product visibility and conversion rates with marketplace advertising.
• Develop and apply SEO strategies including keyword and competition analysis to boost organic traffic and improve website content and functionality.
• Coordinate content strategies across digital channels ensuring consistent brand messaging; work with influencers and creative agencies to support campaigns.
• Manage influencer and affiliate marketing efforts including campaign planning and return on investment evaluation.
• Utilize analytics tools like Google Analytics and Meta Business Suite to monitor digital performance, report insights, and recommend improvements.
• Conduct competitor and market analysis to stay ahead of trends, pricing, and digital initiatives for continuous growth.

Performance Indicators

• Growth in online sales and website traffic conversions.
• Effectiveness and efficiency of advertising campaigns measured by ROAS and customer acquisition costs.
• Lead generation success and social media engagement metrics.
• Improvements in organic search rankings and e-commerce visibility.
• Overall brand awareness and impact of digital presence.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Between 3 to 7 years of digital marketing experience, preferably within FMCG, D2C, or e-commerce sectors.
• Demonstrated ability managing paid campaigns with clear, measurable outcomes.
• Experience with Amazon and other e-commerce advertising is advantageous.

Skills Required

• Expertise in digital marketing strategy formulation and execution.
• Proficiency in Google Ads, Meta Ads, SEO/SEM, and social media management.
• Knowledge of e-commerce platforms and marketplace advertising tools.
• Strong analytical skills with familiarity in Google Analytics, GA4, and data-driven decision making.
• Content marketing, influencer marketing, and email/CRM marketing capabilities.
• Basic graphic and video content understanding coupled with solid communication and project management skills.

Personal Attributes

• Analytical and data-focused approach.
• Innovative and creative mindset.
• Commercially aware and driven by results.
• Excellent communication and multitasking abilities.
• High ownership, accountability, and adaptability to fast-paced environments.