Digital Channel Owner - Web

Role Overview

As the Digital Channel Owner for Web at Vodafone, you will be responsible for enhancing digital channel performance and steering strategic initiatives to maximize online sales and customer engagement. This includes close collaboration with multiple teams to ensure seamless feature deployment and improved customer journeys.

Key Responsibilities

• Oversee and boost critical metrics such as revenue, conversion rates, average order values, abandonment rates, and overall digital sales contribution.
• Set and prioritize development roadmaps jointly with Product, Commercial, and Technology stakeholders.
• Convert business objectives into precise requirements, managing delivery, dependency coordination, user acceptance testing, and preparing for releases.
• Collaborate with UX designers, technology teams, and external vendors to enhance customer pathways and launch new digital functionalities.
• Monitor channel availability and performance, promptly addressing defects and transaction issues while implementing preventive measures.
• Evaluate the performance of launched features against set targets and identify opportunities for further improvements.
• Keep abreast of competitor pricing, offers, and market trends to guide channel improvement strategies.
• Deliver regular reports and insights on sales performance across products, categories, and promotional campaigns.

Candidate Requirements

• A bachelor's degree in Business, Computer Science, Information Technology, Engineering, or a related discipline.
• Comprehensive understanding of e-commerce platforms, digital channels, and web/mobile technologies; proficiency with Magento is a plus.
• Experience with analytics tools such as Google Analytics or Adobe Analytics and deep knowledge of digital sales and customer journey metrics.
• Proven ability to translate business goals into actionable deliverables and effectively prioritize digital upgrades.
• Track record in managing testing phases, release preparations, and launching digital services.
• Excellent analytical, problem-solving, communication, and stakeholder management capabilities.
• Skillful at working collaboratively with commercial, technical, design, and vendor teams.
• Holds relevant professional certifications such as Agile/Scrum, PMP, or PRINCE2.