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Digital Ads (PPC) Specialist
Kochi, Kerala, India · Full Time
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- Experience
- 4+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Job Overview
We are seeking a skilled Digital Ads (PPC) Specialist to join our team in Kochi, Kerala. This role involves managing and optimizing pay-per-click campaigns across platforms like Facebook, Instagram, LinkedIn, Google, and YouTube to meet client objectives.
Key Responsibilities
- Launch and refine PPC campaigns on various digital platforms for multiple clients.
- Develop and maintain keyword lists, audience segments, and placement targets for Search, Display, and Remarketing campaigns.
- Enhance ad campaign performance by managing bids, audience targeting, ad groups, quality scores, and important metrics.
- Continuously analyze and track campaign performance using appropriate benchmarks to optimize results.
- Conduct market research and forecasting to assist in planning and executing product launches and marketing campaigns.
- Support the creation of PPC strategies with comprehensive keyword research and analysis.
- Prepare detailed weekly and monthly reports for clients covering metrics, goal progress, and revenue.
- Collaborate closely with other team members to fulfill client advertising goals.
Requirements
- Preference given to candidates residing in Kerala.
- Minimum of 4 years of professional experience in PPC campaign management.
Skills
Tools & software
LinkedIn Ads
required