Data Architect (Customer.io & Snowflake)

About Mavlers

Mavlers is a global technology and digital marketing partner dedicated to supporting businesses worldwide with expert, scalable teams. Having completed over 90,000 projects with more than 800 specialists, Mavlers operates in over 52 countries and collaborates with notable brands like Disney, National Geographic, Incubeta, and Ogilvy. The company offers end-to-end services that seamlessly integrate into client workflows, including CRM, MarTech, SEO, PPC, and Web Development. Mavlers emphasizes shared accountability for results, enabling clients to grow services, onboard customers, and achieve sustainable expansion without the burden of building internal teams. They also provide valuable insights and strategies through initiatives such as the Marketing Insider Series and detailed blogs to drive impactful outcomes.

Role Description

This full-time remote position focuses on managing and enhancing the Customer.io platform to execute lifecycle, behavioral, and automated communications. Responsibilities include designing customer journey workflows, audience segmentation, and configuring event-based campaigns tailored to marketing and growth goals. Day-to-day duties involve developing and testing flows via email, SMS, and in-app messaging, analyzing campaign performance data, and optimizing personalization, messaging frequency, and content. Collaboration with marketing, product, and data teams is essential to integrate Customer.io with other marketing technologies, maintain accurate data mapping, and ensure trustworthy customer profiles. The role also encompasses documenting processes, handling campaign schedules, and contributing to testing strategies aimed at improving user engagement and satisfaction.

Qualifications

• Demonstrated strong communication and interpersonal skills for effective teamwork and stakeholder engagement.
• Customer support and satisfaction expertise to comprehend user requirements and design campaigns that enhance customer experiences.
• Proficient analytical ability to assess campaign data, conduct audience segmentation, execute A/B testing, and recommend improvements based on insights.
• Practical experience working with Customer.io or similar lifecycle marketing platforms such as Braze, Iterable, HubSpot, or Klaviyo is highly valuable.
• Familiarity with CRM systems, marketing automation, event-triggered workflows, and basic knowledge of data integrations, APIs, or JSON formats.
• Capability to work autonomously in a remote setting while managing multiple campaigns and adapting to shifting priorities.
• Background in digital marketing, lifecycle/retention marketing, or marketing operations, especially within B2B or agency environments, is advantageous.
• A bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related discipline, or equivalent hands-on experience is preferred.