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Customer Relationship Manager
Zetline Publishers (OPC) Private Limited
Patna, Bihar, India · Full Time
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- Experience
- Any
- Salary
- INR 15,000 – INR 40,000 / month
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Role Overview
The Customer Relationship Manager plays a pivotal role at the confluence of marketing, sales, and customer service, focusing on enhancing customer lifetime value, minimizing attrition, and transforming data into practical business strategies.
Key Responsibilities
- Manage and fine-tune CRM platforms (such as Salesforce or HubSpot) to align with company processes.
- Lead targeted lifecycle marketing initiatives including email campaigns, SMS outreach, and loyalty programs.
- Analyze customer data by segmenting databases, interpreting behavioral trends, and conducting A/B testing for communications.
- Serve as a liaison among IT, sales, and marketing teams to maintain consistent data standards and encourage CRM adoption.
- Track critical metrics like retention rates, engagement levels, and customer churn to evaluate campaign success.
- Ensure regulatory compliance with privacy laws (e.g., GDPR) and provide CRM training to employees.
Industry
PublishingSkills
Tools & software
HubSpot software
required
Salesforce software
required
How they work
Teamwork & Collaboration
Decision Making