Customer Insights Analyst
Dublin, County Dublin, Ireland · Full Time
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- Experience
- Any
- Salary
- EUR 70,000 / year
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
A dynamic Irish company is seeking a Customer Insights Analyst to become a key part of their marketing division as they transition to a data-driven, personalized marketing strategy. This newly created position bridges Marketing, Data, and CRM functions to translate customer behavior and predictive insights into actionable campaigns, tailored customer journeys, and next-best-action plans.
Main Responsibilities
- Manage and develop behavioral segmentation and customer insights.
- Apply propensity and predictive analytics to stimulate customer engagement.
- Create personalization approaches and next-best-action strategies to enhance customer interaction.
- Evaluate the performance of marketing campaigns and customer journeys.
- Promote a robust test-and-learn culture within projects.
- Collaborate extensively with Data, CRM, and Marketing teams to align strategies.
Required Skills and Experience
- Strong proficiency in SQL and customer analytics techniques.
- Experience or familiarity with segmentation, propensity modeling, predictive analytics, CRM systems, or marketing personalization.
- Knowledge of Python is advantageous but not mandatory.
Additional Information
This position offers a salary up to €70,000 plus a 10% annual bonus. Based in South Dublin, the role operates in a hybrid setting that combines office and remote work. This is an exciting opportunity to be part of a transformative shift towards intelligence-led marketing with significant influence on the business’s use of customer data.