CRM & Performance Marketing Executive

About Immersive Experiences

Immersive Experiences is a pioneering company offering innovative entertainment concepts throughout the UAE and the greater MENA region. Our diverse portfolio includes family-friendly venues such as woo-hoo! Children's Museum, adrenaline-focused attractions like Xstrike, DARE, multiVRse, and the destination brand X Distrikt. Our core values revolve around creativity, innovation, advanced technology, and delivering unforgettable guest experiences.

Role Overview

We are seeking a data-focused and digitally adept CRM & Performance Marketing Executive to enhance growth across all brands. The role involves driving customer acquisition, lead nurturing, retention, and revenue generation through strategic data-led marketing practices.

Key Responsibilities

• Oversee CRM database management ensuring accuracy, clean segmentation, and data hygiene for all brands.
• Design and implement customer lifecycle campaigns: lead nurturing, retention, reactivation, upselling, and loyalty initiatives.
• Develop audience segmentation strategies based on behavioral data, demographics, purchase history, and engagement patterns.
• Create and maintain automated communication workflows using email, WhatsApp, SMS, and CRM channels.
• Monitor customer engagement metrics and lifecycle performance to boost retention and repeat business.
• Assist lead management within sales and marketing pipelines.
• Plan, execute, track, and optimize paid advertising campaigns across platforms including Meta, Google, TikTok, LinkedIn, and programmatic/display networks.
• Manage campaign budgets effectively to maximize return on investment and ad spend efficiency.
• Analyze performance across different campaign goals such as awareness, lead generation, sales, and conversions.
• Conduct rigorous A/B testing across creatives, target audiences, messaging, landing pages, and campaign structures to refine outcomes.
• Continuously improve key metrics including cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Use data dashboards and analytics tools to monitor campaign results and track KPIs like CPL, CPA, ROAS, conversion rates, customer lifetime value (CLV), and retention rates.
• Generate comprehensive weekly and monthly performance reports with actionable strategic insights.
• Manage CRM and marketing automation platforms including system integrations to streamline processes between sales and marketing teams.
• Optimize lead routing, pipeline visibility, and customer journey tracking to enhance efficiency.
• Collaborate across sales, operations, customer service, and marketing departments to implement automation solutions and improve workflows.
• Support website and landing page conversion rate optimization by analyzing customer journeys, identifying drop-off points, and suggesting enhancements.
• Partner with creative and content teams to refine messaging and improve creative effectiveness focused on conversions.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline.
• 2 to 4 years of practical experience in CRM, performance marketing, growth marketing, or digital marketing roles.
• Demonstrable expertise in paid media buying and ongoing campaign optimization.
• Proficient with CRM and marketing automation software tools.
• Strong analytical capabilities and experience in data reporting.
• Excellent understanding of digital marketing performance indicators and attribution models.
• Hands-on familiarity with tracking tools including Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Experience in sectors such as entertainment, leisure, hospitality, retail, or consumer-oriented industries is highly beneficial.

Skills & Competencies

• Strong analytical and problem-solving abilities
• Ability to make data-driven decisions effectively
• High attention to detail
• Commercial awareness and business acumen
• Excellent organizational and communication skills
• Ownership mindset with accountability for results
• Fast learning aptitude and adaptability in dynamic settings

Personal Attributes

• Highly data-oriented and commercially minded professional
• Passionate about digital growth and measurable marketing outcomes
• Comfortable working within a fast-moving, multi-brand environment
• Proactive, solution-focused, and innovative thinker
• Enthusiastic about automation, AI tools, and digital transformation

This role offers a significant opportunity to influence the expansion and success of some of the UAE's leading entertainment and experiential brands, shaping the future of customer engagement, acquisition, and retention through intelligent, data-driven marketing initiatives.