CRM Operations Coordinator – Online Gaming

About the Role

We are seeking a dedicated CRM Operations Coordinator to play a key role in the delivery and enhancement of promotional campaigns, audience segmentation, lifecycle management, and casino content operations at Ruby Seven Studios across Betly Casino and Sportsbook brands.

Key Responsibilities

• Develop expertise in CRM tools encompassing bonusing, audience segmentation, lifecycle management, and leverage these to enhance promotional success and profitability.
• Construct and maintain audience segments, lifecycle customer journeys, automations, and conduct A/B testing; continuously monitor campaign performance to optimize engagement and efficiency.
• Design, test, schedule, launch, and analyze promotional campaigns, loyalty initiatives, and additional player engagement activities.
• Track player behavior, value, preferences, and lifecycle segment changes to reveal new audience insights and prospects for increased engagement.
• Deliver actionable data-driven insights and performance feedback to leadership to guide CRM and promotional strategy.
• Collaborate closely with Marketing and related teams to interpret player actions across channels, enabling delivery of personalized and integrated content and offers.
• Manage scheduling, testing, launch, and evaluation of outbound communications including Rich Inbox, SMS, email, and mobile push notifications.
• Work with the Acquisition team to utilize lookalike audiences, enhance customer journeys, and boost conversion and retention rates.
• Ensure CRM campaigns comply fully with regulatory guidelines, internal standards, and governance policies.
• Adhere strictly to quality control processes to preserve the accuracy, confidentiality, and validity of player data, campaign setups, and promotional offers.

Qualifications and Experience

• Minimum 2 years of experience in CRM, marketing or campaign operations, preferably within online gaming, iGaming, sportsbook, or online casino sectors.
• At least 1 year of experience in marketing analytics, customer segmentation, or campaign performance evaluation.
• Proficiency with CRM systems, marketing automation platforms, audience segmentation, and campaign management software.
• Strong analytical mindset, able to interpret gaming and customer data and transform insights into actionable business strategies.
• Experience in collecting, organizing, analyzing, and reporting business performance metrics to varied stakeholders.
• Highly organized with strong project management capabilities and meticulous attention to detail.
• Adept at handling multiple priorities and adjusting quickly within a dynamic work setting.
• Understanding of online sportsbook and iCasino industries including player journeys, wager types, user flows, casino products, and key gaming concepts.
• Familiarity with various casino games, their rules, and mechanisms.
• Excellent communication skills for effective interaction with internal teams, vendors, and external partners.

Role Requirements and Working Conditions

• Availability to join integration and vendor calls typically held prior to 12:00 PM EST.
• Maintain a minimum of 3 hours overlap in working hours with the Director of Casino.
• Comfortable collaborating remotely with teams spanning multiple time zones.
• Exceptional precision and detail orientation when managing campaign configurations, game launches, player data, and compliance with regulations.