CRM Manager

Overview

We are looking for an insightful and strategic CRM Manager who will spearhead customer relationship management to enhance engagement, retention, and loyalty. This position requires crafting and implementing CRM strategies that span the entire customer lifecycle, managing segmentation and customer journeys, and optimizing personalized campaigns across key channels.

Primary Responsibilities

• Design and execute comprehensive CRM strategies tailored to different stages of the customer journey.
• Handle customer segmentation and develop personalized experiences to maximize engagement.
• Analyze customer behaviors and campaign outcomes to spot opportunities for growth.
• Collaborate cross-functionally with marketing, sales, product, and analytics teams to ensure a unified customer experience aligned with business objectives.

Qualifications and Skills

• Bachelor’s degree or higher in Marketing, Business, Communications, Data Analytics, or related fields.
• In-depth knowledge of CRM methodologies, customer lifecycle management, segmentation, and retention tactics.
• Experience with CRM software, marketing automation tools, customer analytics, and managing campaigns.
• Strong analytical acumen to interpret data related to customers and campaign performance.
• Excellent communication and project management abilities, including stakeholder collaboration.
• Capacity to design personalized customer pathways and data-driven engagement methods.
• Detail-oriented mindset combined with commercial insight and a customer-first approach.
• Proven ability to juggle multiple priorities and work effectively across departments.
• Creative, proactive mindset geared towards driving customer loyalty and engagement results.