Creator & Publisher Manager - Informative Content, Content Operations - Berlin

About the Role and Team

The Germany Content team collaborates with top broadcasters, digital publishers, and creators in entertainment, sports, and news sectors to boost content growth on TikTok.

The Creator Manager will manage relationships with a selection of informative content creators and journalists, helping them enhance their presence and impact on TikTok. This role involves advising on short-form video strategies, optimizing content results, and supporting aligned initiatives with team goals and platform priorities. The position acts as a trusted advisor enabling effective platform use, while contributing to the overall health and success of the TikTok news ecosystem.

Main Responsibilities

• Develop and maintain strong, long-term relationships with leading German informative content creators to encourage ongoing growth and success on TikTok.
• Serve as the local expert bridging product, communications, and policy teams by conveying creator feedback and market trends to shape business strategies.
• Analyze creator performance data incorporating local context to guide strategy, priorities, and decision-making.
• Work closely with the Head of News to optimize portfolio management, conduct impactful business reviews, and craft growth plans with measurable outcomes.
• Collaborate with the News Publisher Manager to foster responsible, high-quality informative content on the platform.
• Support content acquisition and lead onboarding procedures for new creators to widen content diversity and improve user experience.
• Provide creators with tools, insights, and guidance on TikTok’s features and analytics to enhance performance and engagement.
• Manage creators’ accounts end-to-end, solving platform issues, handling verification requests, and ensuring smooth and superior user interaction.
• Engage communities effectively to support creators and journalists at scale using streamlined communication channels.

Qualifications

• Over five years of experience in the news industry, including social media strategy, audience growth, or partnerships within newsrooms, media companies, or news-related platforms.
• More than two years interacting directly with journalists, editors, or social/audience teams in newsrooms rather than general influencers or creators.
• Practical understanding of newsroom workflows and structures, including editorial vs. social desks, verification, embargoes, and breaking news protocols.
• In-depth knowledge of the news ecosystem, platform policies for news content, distribution algorithms, and journalism monetization models such as subscriptions and revenue sharing.
• Experience with major social and platform tools relevant to news dissemination, e.g., Meta, X, TikTok, YouTube, Reddit, including news-specific programs.
• Excellent communication and presentation skills with a history of training editorial and non-technical audiences.
• Experience collaborating in international or multi-market teams, possessing cultural awareness to engage news organizations in various regulatory and media contexts.
• Fluency in German at C2 level, both written and spoken, is mandatory for engaging with German news professionals and analyzing TikTok content in German.

Preferred Qualifications

• Background in producing or supporting informative, news-driven, or educational content.
• Strategic thinker who leverages data insights for effective decision-making.
• Self-motivated and collaborative with the ability to lead projects independently and work well in cross-functional teams.
• Proven success in managing creators, providing account support, and establishing trust-based long-term relationships.
• Ability to excel in fast-moving environments, adaptable with a solutions-driven approach handling both strategic and operational tasks.

About the Company

TikTok is a premier platform for short video content, dedicated to inspiring creativity and spreading joy globally. With headquarters in Los Angeles and Singapore and offices worldwide, TikTok fosters a diverse workforce united by a mission to empower authentic expression and connection.

Why Work Here

At TikTok, creativity thrives at the core of our mission. We cultivate an environment where innovation and learning are continuous, encouraging a mindset focused on progress and resilience. Our diverse team collaborates to create meaningful impacts for users while embracing challenges as opportunities.

Diversity and Inclusion

TikTok prioritizes an inclusive workplace where employees' unique backgrounds and perspectives are valued. We aim to reflect the diversity of our global communities in our culture, fostering a supportive atmosphere for all voices.