Creative Strategist – Performance Marketing & AI Content

Overview

Rite is among the fastest expanding wellness brands in the GCC region, dedicated to enhancing well-being through functional products suited for contemporary lifestyles. We seek a performance-focused Creative Strategist to lead the creative efforts that fuel paid customer acquisition across platforms like Meta, TikTok, and Snapchat. This position blends performance marketing, consumer behavior insight, content production, and artificial intelligence to generate growth and acquisition.

Key Responsibilities

• Direct creative strategy initiatives on Meta, TikTok, and Snapchat advertising channels.
• Conduct in-depth research on competitors, market trends, customer insights, and advertisement libraries to uncover growth prospects.
• Devise compelling creative approaches including angles, hooks, scripts, briefs, and offers that resonate with target audiences.
• Translate customer feedback, reviews, and objections into effective advertising concepts.
• Manage and innovate within the creative testing pipeline, regularly launching fresh ideas weekly.
• Collaborate closely with media buying teams to assess performance data and decide strategies for scaling, modification, or discontinuation.
• Monitor crucial advertising metrics such as Hook Rate, Hold Rate, Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
• Create scalable, systematic frameworks for testing and amplifying creative content.
• Conceptualize and produce various content types including user-generated content (UGC), founder-led, expert-led, static images, and video advertisements.
• Oversee briefing and management of creators, designers, and video editors ensuring high-quality, brand-aligned, and performance-oriented creatives.
• Leverage AI technologies like ChatGPT, Claude, Midjourney, Runway, ElevenLabs, and CapCut AI to speed up idea generation, production, and testing cycles.
• Keep abreast of the latest advancements in creative advertising and AI trends to maintain a competitive edge.

Candidate Requirements

• At least 3 years of experience in creative strategy tailored for direct-to-consumer (DTC) ecommerce brands.
• Comprehensive knowledge of advertising on Meta, TikTok, and Snapchat platforms.
• Demonstrated success in producing high-impact static and video advertisements.
• A strong direct response marketing philosophy and approach.
• Adept understanding of consumer psychology and purchasing behaviors.
• Proficiency in utilizing AI-powered tools for content generation and creative refinement.
• Competent analytical skills to evaluate performance metrics and data-driven decision making.
• Exceptional communication, organizational skills, and capacity to take full ownership of projects.

Additional Advantages

• Prior experience working within wellness, beauty, supplements, fragrance, or consumer goods sectors.
• Leadership experience managing creative teams encompassing designers and editors.
• Hands-on experience with UGC content production and managing creators.
• Background working with high-budget DTC brands and structured systems for creative testing.

Work Philosophy

• Prioritize speed over perfection.
• Base decisions on testing rather than opinions.
• Encourage ownership in place of management hierarchy.
• Focus on tangible results instead of mere activity.
• Adopt AI-first approach wherever it provides advantage.