Creative Copywriter - E-Commerce Content Creator & Influencer Specialist

About the Role

We are seeking a dynamic and commercially-aware E-Commerce Content Creator and Influencer Specialist to join our team in Riyadh. This position requires a blend of creative content production skills and hands-on experience in e-commerce, digital marketing, user-generated content (UGC), and influencer collaborations. The successful candidate will craft captivating product content, create advertising creatives, oversee photo and video content creation, manage UGC engagements, and develop meaningful relationships with influencers and content creators to boost brand visibility, engagement, and sales.

Key Responsibilities

• Conceptualize and produce innovative content for e-commerce products and promotional campaigns.
• Create short-form video content including Reels and TikTok videos tailored for social media platforms.
• Organize and coordinate product photo and video shoots to generate compelling visual assets.
• Develop engaging visual and narrative content including hooks, captions, and scripts customized for diverse platforms and audiences.
• Design creative elements for paid advertising campaigns focused on customer attraction and conversion.
• Experiment with different creative strategies to optimize advertising content performance.
• Work collaboratively with the marketing team to align content with campaign goals.
• Analyze content effectiveness using metrics to inform improvements in future campaigns.
• Identify and engage with relevant influencers and UGC creators, fostering strong partnerships.
• Manage influencer communications regarding campaign requirements, timelines, and deliverables.
• Oversee influencer collaborations, content submissions, and ensure compliance with brand standards.
• Coordinate product placements and promotional partnerships within influencer projects.
• Maintain ongoing relationships with top-performing creators to support long-term growth.
• Produce product-focused content that highlights key benefits and adds value for customers.
• Support marketing initiatives with seasonal campaigns, launches, and special offers content.
• Apply insights into customer behavior to enhance content that supports purchase decisions.
• Keep updated on the latest trends in e-commerce, digital advertising, social media, UGC, and influencer marketing.

Requirements

• Demonstrated experience in content creation related to e-commerce, social media, or influencer marketing roles.
• Background in digital marketing, online retail, or related sectors.
• Proven expertise in producing short-form video content and product photo/video production.
• Experience crafting content for paid social media advertisement campaigns.
• Proficiency in managing relationships with influencers, content creators, and UGC contributors.
• Strong knowledge of platforms like Instagram, TikTok, Snapchat, and similar channels.
• Capability in developing creative concepts, hooks, scripts, and visual storytelling.
• Familiarity with video editing software and tools.
• Excellent communication and relationship management abilities.
• Skillful in managing multiple ongoing campaigns, projects, and creator partnerships simultaneously.
• Creative mindset with attention to detail and a focus on conversion-driven content.
• Understanding of customer behaviors in e-commerce contexts.

Preferred Qualifications

• Previous experience with e-commerce brands in Saudi Arabia or the GCC region.
• Established network among influencers and content creators within the region.
• Hands-on experience managing UGC campaigns.
• Familiarity with digital ad platforms such as Meta Ads and TikTok Ads.
• Knowledge of performance marketing strategies and creative testing methodologies.
• Awareness of Saudis' social media and e-commerce trends.
• A portfolio showcasing past content, video, advertising, UGC, and influencer campaign successes.