Creative Copywriter

Company Overview

UMO is an innovative FinTech startup working in stealth mode to revolutionize how individuals experience money. The company is creating a unified, AI-driven money platform that integrates fiat currency, cryptocurrencies, and investments, pending regulatory approvals. This platform seeks to dismantle traditional financial barriers related to access, assets, and user experience. UMO’s team is multicultural, spanning more than 100 members from over 20 countries, with head offices in the UAE and satellite offices in Portugal and Ukraine.

Role Overview

We are looking for a Creative Copywriter who will play a key role in crafting engaging, clear, and impactful messaging that resonates with a diverse user base — including business owners, artists, and freelancers. The ideal candidate will translate insights into compelling communication by balancing creativity with clarity and purpose, producing copy that spans the entire UMO platform and marketing channels.

Key Responsibilities

• Maintain and adapt the brand’s tone of voice consistently across different marketing channels.
• Develop captivating headlines and ad copy that leave a lasting impression, mastering the art of wordplay and storytelling beyond conventional copywriting.
• Write emotionally engaging content for various formats such as ads, banners, in-app messages, website pages, social media posts, emails, and video scripts.
• Humanize financial topics by simplifying complex or traditionally dull subjects into content that readers genuinely want to engage with.
• Translate complex technical details (e.g., support for 47 currencies and 3 blockchain networks) into accessible and relatable messaging.
• Work closely with marketing, product, and technology teams to convert intricate ideas into concise and appealing content.
• Adjust tone and style to suit diverse audiences, from experienced DeFi users to first-time investors.
• Ensure distinct brand voices for different personas, such as differentiating the brand hero "Mo" from the core corporate tone.
• Create consistent, high-quality copy for multiple channels including website, app interfaces, banners, and advertising campaigns.

Candidate Requirements

• A strong portfolio showcasing meaningful experience in fintech writing.
• Good understanding of crypto and finance topics; comfortable writing for beginners and expert audiences alike.
• Able to produce various forms of copywriting — from short button labels to lengthy explainer content and large-scale campaign headlines — efficiently and with focus.
• Adaptability to working in a dynamic, evolving startup environment, contributing proactively to shaping solutions.
• Advanced proficiency in English (C1 or higher); Arabic language skills are a valuable plus, with other languages also advantageous.

UMO Work Culture and Benefits

• Dynamic and vibrant workplace with teams located in Lisbon, Dubai, Kyiv, and Lviv; remote work opportunities available for the ideal candidate.
• Generous annual leave of 24 days, in addition to paid sick leave and public holidays.
• Unique "Recharge Week" benefit providing two separate occasions each year with four-day workweeks to promote well-being and productivity.
• Complete setup with premium hardware and a stipend for home office equipment to enable efficient remote work.
• Supportive growth environment including a dedicated learning budget and a clear path toward executive leadership roles within UMO.
• Empowering work enabling direct influence on both product and company development, not merely execution.