- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 days ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Brand2D
Brand2D is a Nairobi-based full-service creative and digital advertising agency serving clients throughout Kenya and the broader African market. We specialize in designing campaigns, brand identities, and content that captures genuine audience interest. Quality and impactful work are our commitments on every project.
Role Overview
We seek a versatile Copywriter skilled in crafting compelling content across multiple formats including campaign concepts, social media posts, scripts, brand voice documents, and both digital and print media. The ideal candidate approaches briefs with original, multi-angle ideas, confidently defends their creative choices, and views “good enough” as inadequate.
Key Responsibilities
- Create engaging copy and concept ideas spanning campaigns, digital channels, social platforms, print media, and brand collateral.
- Collaborate closely with art directors and designers to evolve ideas from initial concepts to final execution.
- Develop and customize brand voice guidelines tailored to various client industries.
- Effectively present and justify creative work to internal teams and clients.
- Quickly incorporate feedback and produce revisions that maintain core ideas.
- Participate actively in brainstorming sessions and pitch preparations.
Candidate Profile
- Minimum 3 years of copywriting experience, preferably in an agency environment.
- A diverse portfolio demonstrating adaptability across different clients and writing styles.
- Strong understanding of brand voice, tone, and how to adapt messaging for various platforms.
- Confident in presenting and defending creative content.
- Keen editorial judgment, balancing cleverness with clarity when appropriate.
- Experience or familiarity with the East African market is an advantage.
Preferred Additional Skills
- Background in social-first or digital-first campaign writing.
- Knowledge or experience with AI-enhanced creative tools and processes.
- Basic design sensibility to effectively collaborate with design teams.
Application Instructions
Interested candidates should send a CV and portfolio or links to published works showcasing 2–3 preferred pieces, accompanied by a brief explanation of why these samples represent their best work.