Copywriter

About the Role

Soholat is seeking a skilled and strategic Copywriter to join its expanding team. This position involves crafting engaging, conversion-driven content that supports clients in building strong brand identities, connecting with audiences, and achieving tangible business goals. The role demands experience writing specifically for the Saudi market, with a solid grasp of local cultural nuances, consumer behaviors, language subtleties, and current marketing trends. Collaboration is key, working alongside designers, content producers, account managers, and performance marketers to launch campaigns across diverse industries.

Key Responsibilities

• Develop captivating copy for social media campaigns, advertisements, websites, landing pages, email marketing, blogs, and varied digital marketing collateral.
• Create innovative campaign concepts, including headlines, taglines, and call-to-actions that stimulate engagement and conversions.
• Adjust brand voice appropriately for different clients spanning multiple sectors.
• Produce impactful copy optimized for platforms such as Meta, Google, Snapchat, TikTok, LinkedIn, and others.
• Collaborate with creatives and strategists to deliver cohesive, integrated marketing campaigns.
• Generate SEO-friendly content for websites and blogs.
• Proofread and refine all content to ensure clarity, consistency, and error-free messaging.
• Conduct research on client industries, competition, and target demographics to ensure relevant and persuasive communication.
• Contribute to brand positioning, campaign messaging, and content strategy development efforts.
• Keep abreast of trends in the Saudi market, consumer preferences, and new digital marketing tactics.

Qualifications and Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related fields.
• Minimum three years’ experience as a Copywriter in a marketing or advertising agency environment.
• Demonstrable experience producing content tailored specifically for the Saudi market is essential.
• Portfolio showcasing successful campaigns across various digital platforms.
• Excellent proficiency in Arabic writing and strong command of English.
• Ability to craft differentiated content respecting each client’s unique brand voice across multiple industries.
• Solid understanding of digital marketing, branding, and strategic content development.
• Strong research, storytelling, and communication capabilities.
• Effective multitasking skills and ability to meet deadlines in a fast-paced agency.

Preferred Qualifications

• Experience supporting clients in sectors including retail, e-commerce, hospitality, food & beverage, real estate, healthcare, or technology within Saudi Arabia.
• SEO copywriting knowledge and skills for content optimization.
• Experience in creating scripts for video materials, social media reels, and paid ads.
• Familiarity with AI-assisted writing tools while safeguarding originality and brand alignment.

Skills

• Creative copywriting and storytelling
• Bilingual content creation (Arabic and English)
• Thorough understanding of the Saudi market and consumer behavior
• Brand messaging and adaptive tone of voice
• Digital marketing and advertising content expertise
• SEO writing proficiency
• Research and analytical skills
• Proofreading and editing accuracy
• Time management and teamwork

Success Metrics

• Delivers compelling, persuasive content that strongly connects with Saudi audiences.
• Consistently provides high-quality outputs within deadlines.
• Contributes to campaigns that enhance user engagement, lead generation, and brand visibility.
• Works collaboratively with teams to develop impactful, measurable marketing initiatives.