Copywriter

Role Overview and Responsibilities

The Copywriter will be instrumental in creating imaginative and captivating content for brand campaigns, social media platforms, digital marketing efforts, and assorted promotional initiatives. This role involves transforming brand briefs, consumer insights, and marketing goals into engaging scripts and narratives. Responsibilities include developing scripts for reels, short videos, branded and product content, digital ads, and diverse social media formats.

The candidate will generate creative ideas encompassing storylines, hooks, dialogues, captions, and themes that align with the brand’s overall objectives. Close collaboration with Brand and Creative teams is essential to produce content consistent with the brand's tone, personality, and positioning. Coordination with designers, video producers, social media managers, influencers, and external agencies will help bring creative concepts to life.

Additionally, this position requires crafting platform-specific scripts tailored to the target audience and channel nuances. The candidate must research consumer behavior, cultural trends, competitor content, and emerging digital formats to inspire fresh and suitable content. Identifying trending topics, viral conversations, popular formats, and cultural moments for brand storytelling is also key.

Creating compelling hooks and stories aimed at capturing and retaining audience attention is critical. The role supports product launches, brand campaigns, influencer partnerships, and integrated marketing efforts with persuasive scripting. Reviewing and refining scripts based on feedback, campaign goals, insights, and previous performance is also expected.

Ensuring scripts adhere to brand guidelines, messaging frameworks, product claims, and communication strategies is mandatory. Monitoring content performance and applying insights from audience engagement will inform future storytelling improvements. The role involves staying current with social media, advertising, and consumer preference trends while continually experimenting with new creative approaches to enhance brand engagement. Maintaining a consumer-first perspective ensures alignment with business objectives and brand standards.

Candidate Profile and Requirements

• A Bachelor’s degree or equivalent level of practical experience is required.
• Between 1 and 3 years of professional experience in scriptwriting, copywriting, creative writing, or similar fields is essential.
• Previous involvement in crafting scripts and creative content for consumer-focused brands is expected.
• Preferred experience includes the FMCG sector, beauty and personal care industries, Direct-to-Consumer (D2C) brands, e-commerce, media, advertising, or startup environments.
• Demonstrated ability to produce scripts for various social media content such as digital campaigns, branded materials, reels, and videos is a must.