Copy Writer

Role Overview

We are seeking a skilled Copy Writer to craft compelling content across multiple digital platforms including social media, websites, and advertising campaigns. This role focuses on generating engaging ad copies, scripts, and content tailored to industries such as real estate, hospitality, technology, and artificial intelligence.

Key Responsibilities

• Produce captivating ad copy for platforms like Facebook, Instagram, and Google Ads.
• Develop scripts for reels, promotional videos, and brand advertising initiatives.
• Create social media captions, visuals, and WhatsApp marketing texts.
• Author website content, landing pages, blog posts, and optimize articles for search engines.
• Generate persuasive sales pitches, taglines, and messaging aligned with brand voice.
• Collaborate closely with designers, video editors, marketers, and sales teams to integrate content strategies.
• Conduct research on target demographics, competitors, and market dynamics to inform content creation.
• Utilize AI writing technologies like ChatGPT to enhance content quality and efficiency.
• Focus on developing content that drives lead generation, boosts customer interaction, and increases conversion rates.

Requirements

• Proficient in written English and Hindi with strong creative and persuasive writing talents.
• Knowledgeable about current social media trends and principles of digital advertising.
• Skilled in crafting concise, effective ad copy that converts.
• Basic understanding of SEO and content marketing strategies.
• Experience with AI-powered writing tools such as ChatGPT.
• Ability to manage multiple assignments on tight deadlines.

Preferred Qualifications

• A degree in English, Journalism, Mass Communication, Marketing, or related areas.
• Background working in digital marketing agencies is advantageous.
• An established portfolio showcasing ad copies, social content, video scripts, or website materials is beneficial.