Content Writer

About Next Labs

Next Labs is a leading app store optimization company in India, consisting of marketers, growth hackers, content creators, and data specialists. The company focuses on sustainable acquisition of users through organic growth by improving app rankings on Google Play and the App Store. Their data-driven methods have benefited prominent clients such as Dream11, CoinSwitch, MakeMyTrip, and Nykaa.

Key Responsibilities

• Generate original, engaging content tailored for app store optimization (ASO) and search engine optimization (SEO) for websites and applications.
• Review and refine written materials produced by colleagues to ensure clarity and quality.
• Analyze the effectiveness of content performance and adjust strategies accordingly to enhance outcomes.
• Maintain up-to-date knowledge of SEO techniques, digital marketing trends, and emerging technologies.
• Produce concise, well-crafted articles exceeding 500 words that align with the thematic category of the app.
• Develop optimized textual elements such as app descriptions (up to 4000 characters), titles (limited to 30 characters), and subtitles (up to 80 characters) using insights from tools like Data.ai, Mobile Action, Keyword Planner, and Google Trends.
• Collaborate closely with account managers and senior executives to craft content aimed at maximizing user traffic for client applications and websites.

Candidate Eligibility

• Individuals with a talent for creating original, imaginative, and engaging digital content.
• Those passionate about digital marketing and its evolving landscape.
• Strong proficiency in written and spoken English combined with a creative approach to content development.
• Ability to produce diverse, high-caliber content and communicate effectively across teams.
• Excellent organizational skills with a keen eye for detail, capable of handling multiple projects simultaneously and prioritizing effectively.
• Adeptness in crafting captivating content while ensuring adherence to industry best practices.