Content Strategist
Kolkata Metropolitan Area, West Bengal, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
The Shizz, based in Kolkata metropolitan area, is seeking a skilled Content Strategist with 1 to 3 years of experience who possesses a deep understanding of people, brands, culture, and the internet. The ideal candidate will have a knack for crafting content strategies that effectively resonate across social platforms.
Key Responsibilities
- Design comprehensive content strategies tailored for various brand accounts on social media channels.
- Create content pillars, campaigns, serial content, and monthly content calendars to ensure consistent engagement.
- Identify compelling central ideas even within uninspiring briefs to develop focused content direction.
- Compose concise briefs, creative hooks, and guidance for the creative team to produce impactful content.
- Monitor emerging trends to recognize relevant opportunities before they lose authenticity.
- Conduct thorough audience, competitor, and cultural research to uncover new content avenues.
- Analyze content performance metrics to refine and enhance future content initiatives.
- Collaborate closely with designers, copywriters, content creators, and account managers to execute strategic content goals.
Candidate Requirements
- Between 1 to 3 years of professional experience in content, social media, or creative strategy roles.
- Familiarity with Instagram, Reels, YouTube, and current internet culture trends.
- Ability to think both strategically and creatively when approaching content challenges.
- Excellent writing and communication skills, capable of articulating ideas clearly.
- Recognition that content calendars alone do not equate to a holistic content strategy.
- Strong, well-formed opinions and the confidence to express them.
Additional Information
Candidates with a personal collection of innovative ads, memes, or intriguing content examples are encouraged to showcase them during the application process. The Shizz values proactive, results-driven individuals who can effectively deliver on content strategies.