Content Strategist
Irorun Fitwear Private Limited
Mumbai, Maharashtra, India · Full Time
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- Experience
- Any
- Salary
- INR 20,000 – INR 32,000 / month
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Female candidates preferred for this position.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a female Content Strategist to develop and execute innovative content strategies tailored for fashion, fitness, and women's lifestyle audiences. This role requires a blend of creativity, storytelling ability, and speed in execution to deliver impactful content across multiple platforms.
Key Responsibilities
- Create and maintain a comprehensive content calendar aligned with strategic goals.
- Craft compelling scripts and narratives designed to engage the target audience effectively.
- Manage content production including Instagram Reels and Stories, personal branding materials under the founder's guidance, and UGC (User-Generated Content) strategies in coordination with influencers.
- Perform basic video shooting and editing utilizing tools such as CapCut and Canva.
- Conduct trend research and generate innovative content ideas to keep the brand relevant and interesting.
- Foster a vibrant WhatsApp community and engage with customers through direct messaging.
- Oversee content development for platforms including YouTube, Pinterest, and LinkedIn with consistent monitoring of analytics such as reach, saves, shares, watch time, and audience engagement.
Candidate Profile
- Excellent command of English for clear communication and writing.
- Strong understanding of the fashion, fitness, and women’s lifestyle sectors and their audience preferences.
- Highly creative, proactive, and an effective storyteller who understands her audience well and is capable of swift execution.
- Someone who can confidently conceptualize content ideas, prepare scripts, plan shoots, and explain the relevance of the content to the target demographic.
Additional Information
The ideal candidate should be able to independently manage the full creative process from ideation to execution, ensuring the content resonates deeply with women and encourages engagement.